With the continuous development of artificial intelligence, speech recognition, big data, and somatosensory interaction technologies, and the continuous improvement of people’s living standards, people’s intellectual demands for home life are gradually increasing. As an important part of home life, home appliances are gradually developed from traditional home appliances. The development of large appliances, high-capacity, intelligent, and more secure, it also makes people's lives more convenient, safe and efficient. Then, under the trend of intelligentization, the entire household appliance industry will face unprecedented opportunities and great challenges.
For home appliances, this is the best time, and it is also the most challenging era
Looking back at the long history, the author believes that every industrial change is driven by the historical conditions of that era. Under the background of this era of great transformation, great transformation, and great development, various industries are faced with one The transformation process of "rebirth" to conform to the development of the times. Then, the home appliance industry is naturally facing the trend of transformation and upgrading. Therefore, as a member of the household appliance industry, what we need to do is to recognize this era and comply with the trend of this era.
For the current era, Yu Daihui, vice president of Infineon Greater China and head of industrial power control department, understands this way: “From the perspective of supply-side reform, mass innovation, entrepreneurship, consumption upgrading, and acceleration of globalization. This era is the best time for the home appliance industry. It will further promote the efficient collaboration, mutual benefit, and joint innovation of the upstream and downstream industrial chain clusters in the home appliance industry. However, at the same time, this is also an era of challenges. Opportunities and challenges coexist. And forever, this time has been molded.â€
Vice President of Infineon Greater China, Industrial Power Control at Mr. Dai Hui
At the same time, Infineon, a German semi-conductor company closely associated with the household appliance industry, is constantly changing its development concepts to adapt to China's era of great transformation and transformation. In a word, concisely summarizing: "Infineon has upgraded its strategy from the 'winning in China' to the 'winning with China'!" from building a local ecosystem to emerging industries that continue to care and support China. Helping local customers reach the world Finally, to help “Made in China 2025â€, Infineon will become a trustworthy partner of the Chinese government and local companies.
Time background gives birth to industry trends
Nowadays, in an era of intelligence and the interconnection of all things, people’s lives will gradually become more intelligent, and many companies’ products are more or less smart. Just as Fu Xin, director of the Smart Home R&D Department of the United States, said at the Infineon Appliance Ecosystem Group, “There is a phenomenon that products are not affiliated with intelligence, and it seems to be a bit embarrassingâ€. Therefore, intelligence is the era. The big trend, only by taking advantage of the situation, can grab a cup in the competition of “shopping malls like battlefieldsâ€.
With regard to the changes and trends faced by current Chinese home appliances, He Jinming, general manager of the Industrial Online Appliance Division, made the following observations:
Mr. He Jinming, General Manager of Industrial Online Appliance Division
1. Change in demand: The demand for large-scale replacement of household appliances accounts for 70%, and qualitative changes are required at the demand side.
2. Changes in driving factors: consumption upgrades and corporate transformation, and development of two-wheel drive industries;
3. Changes in the layout: Going out and overseas mergers and acquisitions to achieve global distribution of assets and international brand distribution;
4. Kitchen appliances, dishwashers, and health products have become new growth engines for the home appliance industry;
5. Domestic trends: The overall home appliance market has a huge capacity - close to 774.2 billion yuan, and is still expanding;
6. Overseas Trends: Affected by the One Belt One Road + exchange rate devaluation, the overall situation is stronger than in previous years. At the same time, raw material prices have prompted advance orders overseas. At the same time, through the trend to explore opportunities, both going out and overseas mergers and acquisitions; there are consumption upgrades + business transformation. Four-wheel drive, home appliances industry will usher in the integration of global supply chain resources. Finally, He Jinming added: "In the next 3 to 5 years, China's home appliance industry will emerge a number of supply chain unicorn enterprises that are globally competitive in the segmented areas."
From home appliances to home appliances
After nearly 40 years of industrial ups and downs, China’s home appliance industry has long been a global powerhouse for home appliance production and export, but it is still far from enough. The author believes that China's household appliances can not only meet the huge market share, but also need to pursue the quality of a strong, completely changed from "Made in China" to "Made in China." For the issue of China’s home appliances becoming a household powerhouse, Hu Xiaohong, director of the Information Consultation Department of the China Household Electrical Appliances Association, said: “The 13th Five-Year Development Plan has set the development goals for the Chinese home appliance industry in the next five years: By 2020, China will cross Into the ranks of global home appliance powerhouses."
Ms. Hu Xiaohong, Director of Information Consultation Department of China Household Electrical Appliances Association
At the same time, Hu Xiaohong has refined three key words for the road to becoming a home appliance powerhouse: increasing variety, improving quality, and creating brands. Corresponding to subdivided categories, there are different development paths: Consumption upgrades have created great potential and are used for smart products. However, the lack of core technologies such as sensing technology, control technology, drive technology, and high-performance chips is still a shortcoming in the upgrading of China's home appliance industry. Hu Xiaohong also mentioned: "From the pursuit of imitating to the development of original technologies, from the closed self-development model to the open and full-chain cooperation and win-win model, China's home appliance industry will be better tomorrow."
At Infineon's home appliance ecosystem, hosted by Infineon, the world's leading semiconductor supplier, I had the privilege of listening to Fu Xin, Director of Research and Development at Smart Home of the United States, about the concept of home appliances. He thought: “For household appliances, if it’s just Single product and intelligence are not enough, and the scene-based experience is what consumers really need.†The author agrees with this view. Only a variety of household products are truly interconnected and meet people’s lifestyle habits and various application scenarios. Is the most practical. 
Mr. Fu Xin, Director of Smart Home R&D Department of Midea
However, compared to developed countries, although China's smart home industry started relatively late, huge market demand has made it one of the countries with the greatest potential and fastest growth in China. According to the data of the Analyst think-tank, by 2018, the scale of Chinese smart homes will reach 180 billion yuan, which will attract a large number of capital and enterprises to enter, and the market will have a hundred contending situations.
Smart home is an embodiment of the Internet of Things under the influence of the Internet. It uses a home as a platform to connect various devices such as security systems, lighting systems, audio and video entertainment, network communications, and household electrical appliances at home through IoT technology. Build a more convenient, safer, more comfortable and more efficient living environment.
The author understands that as early as 2014, Midea launched the M-Smart smart home strategy in the industry and formally laid out the smart home area. Subsequently, Midea formulated a double-wisdom strategy of “Smart Home + Smart Manufacturing†and made smart home an important part of the Double Smart strategy. Up to now, relying on the advantages of the US industry cluster and technology research and development resources, Midea Smart Home has become one of the few companies in the industry that can provide hardware, cloud, and terminal integrated smart home solutions, leading the industry trend.
There is no doubt that in China, smart home is clearly a blue ocean with a huge potential market. With the smart home industry, competition between companies is also growing. However, industry insiders believe that if you want to seize the right to speak smart home, build an increasingly mature ecosystem, and constantly achieve new technology innovation and breakthroughs, will become the key to industrial upgrading, corporate breakthroughs.
Finally, I would like to use the views of the vice president of Greater China of Infineon and industrial power control mentioned in the Infineon’s first home appliances ecosystem in the UK. I would like to express my thoughts on the home appliance industry: “Only upstream and downstream manufacturers can only strengthen†"Efficient cooperation, mutual benefit and win-win cooperation, and joint innovation" will form an open, full-industry-chain collaboration model and create an open and inclusive ecosystem to bring better products and solutions to customers. The entire home appliance industry will be more prosperous and prosperous. ".
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