OFweek smart home network According to foreign media reports, Apple's efforts for original film and television programs reached a peak this year, but Apple's TV set-top box business is not optimistic. EMarketer, a US technology market research company, recently released a research report on the US living room entertainment market in the first half of the year. At present, 170 million Americans are using set-top boxes to watch TV programs, but Apple's Apple TV ranks bottom in this market.
US market is weakest in Apple TV market
Roku ranks first in the United States in products such as set-top box video sticks. As of the end of June, the number of equipment in this company increased by 19.3%, and the total number of users was 38.9 million. Google's Chromecast and Amazon set-top boxes also performed well. For Apple, the results are obviously not optimistic. Apple TV ranks first in the bottom, with 21.3 million total users and a share of 12.7%.
In the past few years, Apple has put more focus on smart phones and tablets. Set-top boxes and laptops are obviously not on Apple's priorities. After ignoring this market, Google, Amazon and other companies quickly seized more market share. At present, Apple has only introduced set-top box products, and video stick-like products have not yet entered Apple's plan.
In March of this year, Apple added its second-generation Apple TV to its "retro" and "outdated" product list. This means that Apple is about to phase out this product and stop its hardware support. At the same time, Apple Store in most parts of the world will not be able to repair this hardware.
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