Recently, the Chinese Cultural Industry Investment Fund (hereinafter referred to as "Chinese Culture") announced that its Sports Olympics will be combined with Micro Whale TV to provide VR signals in live broadcasts of sports events such as the Super League. In fact, this is not the first time that VR technology has been applied to sports events. The NBA opener of the 2015-2016 season, that is, the confrontation between the Golden State Warriors and the New Orleans team used VR technology. In addition, the 2016 Rio de Janeiro Olympic Games will also use the full VR live broadcast. 
Starting with Facebook’s $2 billion acquisition of Oculus in 2014, technology represented by MR, AR, VR (mixed reality, augmented reality, virtual reality) once again detonated the market, followed by Samsung, HTC, Sony, Razer, Canon and other technology giants. Joining the group seems to make people see that the industry is booming. Today, hundreds of VR startup companies have emerged in China, covering the entire industry chain, such as interaction, video, reality equipment, games, video and so on.
VR/AR technology can be seamlessly integrated with the animation, game industry and entertainment industries, and these industries are also an important part of the LED display industry chain. A report from digital analysis company Digi-Capital pointed out that virtual reality The total value of the industry will reach 150 billion US dollars by 2020, and the market size of head-mounted VR hardware will reach 2.8 billion US dollars in 2020. It is expected that the compound growth rate will exceed 100% in the next 5 years, so the face of such a large wave of VR heat, LED Where should the display company go?
Looking at the development direction of an industry should be in line with the trend of the industry giants. At the beginning of the year, Liard acquired Black Crystal Information Technology Co., Ltd. and began to deploy the VR/AR industry, followed by Chuan Dazhisheng, who has a huge technological background in the field of air and ground intelligent transportation. Signed a strategic cooperation agreement on "Virtual Reality Technology Innovation and Application" to cooperate on the integration of VR+LED. Unlike Liad, which is strongly involved in the VR industry, LED display companies such as Abbyson, Lianjian Optoelectronics, and Alto Electronics are still holding a wait-and-see attitude toward VR technology, but they all said they will pay close attention to the development of new technologies such as VR.
In fact, looking at the VR market, VR products and LED screens are inseparable. From the perspective of the VR industry chain, the display screen is the most basic and important hardware facilities. The LED display with better image quality can undoubtedly significantly enhance the user experience of VR products. From the perspective of VR product technology, it is easiest to increase the screen resolution compared to the increased screen refresh rate, screen resolution, delay and device computing power, like the current P1.2-P1. The resolution of 6 small-pitch LEDs is comparable to that of 8K TVs. For example, the industry's large-scale Garal has the ability to mass-produce P0.7 (point spacing 0.7mm) specifications. However, achieving 4K resolution for VR products is a mature standard.
In Xiaobian's view, the current VR market is still relatively calm, just like the eve of the storm, although many players believe that 2016 will be the first year of VR/AR products, but the technical bottleneck of VR products and AR products. The price factor cannot be effectively solved for the time being. Therefore, in Xiaobian's view, there is still a long way to go before the market explosion of VR/AR products.
In fact, for LED screen companies, whether it is VR products or AR products, how much their technology has developed, how high the market is. The most important thing between them is the user experience. LED screen companies will enter the VR market from the perspective of user experience and will achieve great success.
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