TCL Group announced TV sales in the first quarter of 2016. From January to March, the company’s sales of LCD TVs (including commercial displays) totaled 4.34412 million units, of which smart TV sales totaled 2.348554 million units, accounting for 47.1% of the total.
70%
Among them, the growth rate of smart TV in the month of March 2016 was 89.77%, and the proportion of smart TV sales in the TCL China market was 67.6%, basically standing on the margin of 70%. Therefore, integrating the statistics of old TV giants such as Changhong, Hisense and Skyworth, the annual sales proportion of smart TVs in the domestic color TV market has become a reality.
For the TCL color TV business, the hot topic recently is QUHD TV Quantum TV. Taking the high-end flagship product X1 as an example, the TV adopts a brilliant image quality processing engine and includes four image quality processing technologies, including an elite color gamut control technology, a full-color reproduction technology, a high-brightness precision control technology, and a hybrid dimming processing technology. Improve image quality in many aspects such as color gamut, brightness and stability.
The X1 is also equipped with a full ecological HDR, and uses advanced multi-dimensional image processing technology such as 288-zone Galaxy multi-zone backlight control, black crystal screen, and MEMC motion enhancement. The installation of Yuecai Quandian display materials enabled X1 to achieve 110% NTSC color gamut coverage, far exceeding the 72% level of ordinary LED TVs.
Last year, the color TV industry was relatively cold, and the market was in a bad mood. Enterprises broke through hard. This year, with the impact of energy-saving subsidies overdraft gradually diluted, the recovery of high-end consumer TV market, color TV giants have turned their attention to the rich user stage. So, this is also a background factor for the TCL to play the QUHD TV card.
70%
This year, the color TV industry has one thing in common that is playing the HDR card. TCL's QUHD TV Quantum-dot TV C2, through the full ecological HDR technology, realizes a complete solution of content, hardware, and software to meet the HDR standard, and with the charm color black crystal screen, it brings new TV picture quality experience effect to users.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, HDR technology will become a new impetus for the development of the television industry, unlike mobile HDR technology that simply increases exposure and pixels, and TV HDR can provide television viewers with more dynamic range and image details.
According to market research firm ABI Research, approximately 70% of 4K ultra high-definition televisions will support new technologies such as high dynamic range (HDR), wider color gamut, high frame rates, and immersive audio in 2020. IHS predicts that HDR TV shipments will increase significantly in the future, with an estimated 2.9 million units in 2016 and an expected 32.6 million units by 2019.
In the HDR TV wars, in the face of a high incremental market, the TCL Group QUHD TV equipped with quantum dot technology is obviously well-prepared, and it is hoped that it will acquire a bigger slice of the high-end war in this TV update.
Industry analysts pointed out that in the international market, compared with Japanese and Korean brands, the proportion of Chinese independent color TV brands is low. How to increase the overseas market share and the visibility of free brands will be a long-term test faced by China's color TV companies, low-end low-cost It does not work, only technical strength and high-end building base can make Chinese brands more comfortable in the overseas battle.
Brand to the sea
TCL Multimedia vice president Wang Yulin once stated that HDR is a revolution because HDR's entire shooting, transmission and display technologies are all new standards. This brings completely different visual and audio sense to users. HDR should be the most important one in 2016. Technology, a very important feature of it, is that it performs very well in contrast.
According to HomeNet, TCL’s overseas markets are currently focused on Europe and the United States. The US market entered the end of 2010 as a TCL brand business. In the past six years, TCL’s overseas compound business growth rate reached 43%.
At present, TCL’s overseas sales account for approximately 47%, and color TV business and communications equipment all account for not a small percentage. TCL’s 90% of its mobile phone products are sold overseas. Therefore, in the process of seafaring of Chinese home appliance companies, how to create a universal product logo will be an important issue. The future of Chinese home appliances will not only be for domestic consumers but also for overseas consumers.
70%
Among them, the growth rate of smart TV in the month of March 2016 was 89.77%, and the proportion of smart TV sales in the TCL China market was 67.6%, basically standing on the margin of 70%. Therefore, integrating the statistics of old TV giants such as Changhong, Hisense and Skyworth, the annual sales proportion of smart TVs in the domestic color TV market has become a reality.
For the TCL color TV business, the hot topic recently is QUHD TV Quantum TV. Taking the high-end flagship product X1 as an example, the TV adopts a brilliant image quality processing engine and includes four image quality processing technologies, including an elite color gamut control technology, a full-color reproduction technology, a high-brightness precision control technology, and a hybrid dimming processing technology. Improve image quality in many aspects such as color gamut, brightness and stability.
The X1 is also equipped with a full ecological HDR, and uses advanced multi-dimensional image processing technology such as 288-zone Galaxy multi-zone backlight control, black crystal screen, and MEMC motion enhancement. The installation of Yuecai Quandian display materials enabled X1 to achieve 110% NTSC color gamut coverage, far exceeding the 72% level of ordinary LED TVs.
Last year, the color TV industry was relatively cold, and the market was in a bad mood. Enterprises broke through hard. This year, with the impact of energy-saving subsidies overdraft gradually diluted, the recovery of high-end consumer TV market, color TV giants have turned their attention to the rich user stage. So, this is also a background factor for the TCL to play the QUHD TV card.
70%
This year, the color TV industry has one thing in common that is playing the HDR card. TCL's QUHD TV Quantum-dot TV C2, through the full ecological HDR technology, realizes a complete solution of content, hardware, and software to meet the HDR standard, and with the charm color black crystal screen, it brings new TV picture quality experience effect to users.
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, HDR technology will become a new impetus for the development of the television industry, unlike mobile HDR technology that simply increases exposure and pixels, and TV HDR can provide television viewers with more dynamic range and image details.
According to market research firm ABI Research, approximately 70% of 4K ultra high-definition televisions will support new technologies such as high dynamic range (HDR), wider color gamut, high frame rates, and immersive audio in 2020. IHS predicts that HDR TV shipments will increase significantly in the future, with an estimated 2.9 million units in 2016 and an expected 32.6 million units by 2019.
In the HDR TV wars, in the face of a high incremental market, the TCL Group QUHD TV equipped with quantum dot technology is obviously well-prepared, and it is hoped that it will acquire a bigger slice of the high-end war in this TV update.
Industry analysts pointed out that in the international market, compared with Japanese and Korean brands, the proportion of Chinese independent color TV brands is low. How to increase the overseas market share and the visibility of free brands will be a long-term test faced by China's color TV companies, low-end low-cost It does not work, only technical strength and high-end building base can make Chinese brands more comfortable in the overseas battle.
Brand to the sea
TCL Multimedia vice president Wang Yulin once stated that HDR is a revolution because HDR's entire shooting, transmission and display technologies are all new standards. This brings completely different visual and audio sense to users. HDR should be the most important one in 2016. Technology, a very important feature of it, is that it performs very well in contrast.
According to HomeNet, TCL’s overseas markets are currently focused on Europe and the United States. The US market entered the end of 2010 as a TCL brand business. In the past six years, TCL’s overseas compound business growth rate reached 43%.
At present, TCL’s overseas sales account for approximately 47%, and color TV business and communications equipment all account for not a small percentage. TCL’s 90% of its mobile phone products are sold overseas. Therefore, in the process of seafaring of Chinese home appliance companies, how to create a universal product logo will be an important issue. The future of Chinese home appliances will not only be for domestic consumers but also for overseas consumers.
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