Jingtai shares: focus on quality, intensive display device high-end field

Design products, manufacture good products, and use good products. In the LED industry of high quality and low price, these three rumors are not only the brand concept of Jingtai Shares, but also the solemn commitment of Jingtai Shares to guide the healthy development of the LED industry. As a well-known LED company, Jingtai shares in the LED packaging products, with practical actions to lead the development of the LED industry, let the LED industry move forward in a benign and sustainable direction.

As a world-class LED packaging company, we are committed to "beautifying human life and building an environmentally friendly planet". We are committed to energy conservation and environmental protection, and to contribute to the sustainable development of human beings. Vision.

The main business of fine packaging is to become the king of the segment. Since its establishment, the company has strictly controlled the boundaries of the company, insisted on the main business of packaging, and has always concentrated its own superior resources, constantly developing itself, speaking with strength, and committed to customers. Provide cost-effective, high-quality LED packaging products. Two-wheel drive, with lighting package and display package as two major sections, leads the development of the packaging field, affecting and serving many companies in the LED industry.

Looking back at 2014, the concentration of LED packaging is getting higher and higher, and the competition in the industry is intensifying, entering the integrated deep water area. Overall sales in the LED packaging sector have been sluggish. From the beginning of the year to the end of the year, the price of LED lamp beads has dropped by 40%-50%. Even in such a situation, Jingtai still showed its steady piety. Driven by the quality of products and services, the sales performance of Jingtai has achieved rapid growth, and the industry's leading position has been guaranteed in the context of “shuffle” in the industry.

Although Jingtai is also involved in lighting, as LED lighting enters the era of competition, the LED lighting industry will gradually transition from technological competition to scale competition. Jingtai is a medium-sized enterprise with the purpose of technological innovation, although Jingtai is also adding Large expansion efforts to ensure capacity supply, but also must choose a subdivision for deep cultivation. Insight into the opportunity, Jingtai took the lead in the industry to start the strategic transformation of the enterprise.

Although the LED display market is incomparable with the capacity of the LED lighting market, there are countless hunters in the LED lighting market. In the field of display packaging, the situation is quite the opposite. The process of LED display packaging devices is relatively complicated compared with lighting. The photoelectric performance and reliability of packaged devices are strictly required, and there are only a handful of companies that can do well. It is the strength of the crystal table.

In 2015, in response to the market's enthusiasm and cater to customer needs, on the basis of two-wheel drive, Jingtai will strengthen its LED display packaging device business and strive to become the king of LED display packaging devices. “In 2015, Jingtai will return to the display screen and focus on the display screen,” said Li Haifeng, general manager of the Jingtai Share Marketing Center.

“We will pay more attention to the depth of cooperation with major customers. We have cooperation and communication with most companies in the LED display industry. In this more concentrated and deeper situation, the depth of our cooperation with customers is particularly important."

The strategic change of Jingtai's market is certainly due to its necessity and its inevitable. The growth process of the Jingtai brand is very rapid, and it can be said that the industry is a dark horse rising in adversity. However, if you go deeper, you will undoubtedly find that the achievements of Jingtai in display packaging devices are very attractive, because the LED display packaging devices of Jingtai provide technical support and cutting-edge products for the emerging hotspots of the industry.

At this stage, the high-density small-pitch LED display market reflects fiery heat and has become a new profit growth point for the industry. Because the high-density and small-pitch display itself has the advantages of no seams, wide color gamut, wide viewing angle, high contrast, high refresh rate, fast response speed, good brightness and color consistency, the traditional TV in the indoor market The replacement of wall and rear projection products has a large market space. In the future, high-density small-pitch LED display can combine the concepts of touch, naked-eye 3D, intelligent application, cloud broadcast control, etc., and fully enter the high-end fields of monitoring, command, scheduling, conference, high-end consumer goods, simulation and so on. The application prospect is very attractive.

After many years of technology precipitation, the packaging technology of the crystal table has been quite abundant. After long-term research on material properties and structural optimization, Jingtai successfully developed and introduced the 1010 product of LED display small-pitch packaging device in 2014. Although this product is relatively late compared to Taiwanese companies, "late" indicates that Jingtai is critical to the quality of its products and responsible to its customers. According to Li Haifeng, the quality and reliability of this product are excellent.

"Our product is excellent in quality, stable and reliable. No matter in the performance of moisture, anti-static, failure rate, etc., it will not lose to similar products." Li Haifeng said with confidence.

High-density small-pitch LED devices have been a problem in the entire industry due to their small size, high precision requirements, and reliability. The biggest bright spot of the crystal table small pitch package device 1010 is the first in the industry, completely solving the common problems of the structural and process failure reliability of the device. Li Haifeng revealed that the product has obtained international invention patents. This major breakthrough has undoubtedly enabled domestic display packaging companies to enter the first echelon and compete with Taiwanese companies.

In addition to indoor small-pitch products, with the development of outdoor LED displays, surface-mount packages began to move from indoors to outdoors. At present, the in-line full-color LED is applied to the outdoor display screen, which has defects in volume, resolution, illumination angle, contrast, heat dissipation, etc., and the outdoor surface-mount LED display has great advantages in screen display and the like. In-line products, in terms of production efficiency, production costs, display effects, and outdoor surface stickers are incomparable. Not only that, the weight of the outdoor surface and the stability of the process are outstanding, and the application field will naturally widen. Surface mount packaging products for outdoor use are an unstoppable trend.

Due to the special outdoor environment, the most important problem in the application of outdoor surface mount products is weather resistance. The outdoor small pitch package 3535, which is launched by the crystal platform, is also a highly reliable packaged device, which completely solves the outdoor display. The high waterproof performance, high reliability, high acid resistance and UV resistance of the screen can be well adapted to the harsh outdoor conditions, and the display effect is also excellent.

Li Haifeng introduced: "For 3535, we have a two-year warranty commitment. We have done a lot of tests, made some modifications to the airtightness, made a lot of research and development experiments and comparisons, and evaluated this product from many aspects. We are on the product. I am confident. "We can make a warranty commitment so seriously, which reflects the confidence of Jingtai in this product. In the past two years, small pitch has become a new development field for the LED display industry, and it has become popular both indoors and outdoors. As we all know, when the device size continues to go down, the LED display will be better, it will be more in line with the audience's perception, but as a result, the price of the LED display will soar.

Li Haifeng stressed: "When the size of the device continues to decline, the corresponding market capacity will continue to shrink." But he also said: "Whether the size of the packaged device will not go down in the future, the idea of ​​Jingtai is to Follow-up, if the market has such demand, we basically have to do the corresponding technical reserves. Because the future trend is not a certain company has the final say, the problem is not at all because the company can seal the small, but also Consider whether the customer is ready to use this aspect. For example, in the indoor small pitch package device, in addition to 1010, the crystal stage has also developed 0707; in the outdoor small pitch package device, based on the mainstream outdoor small pitch package device 3535, Also developed is the 2727 with better display.

Focus on product quality and standardization enterprises At present, the LED packaging field has entered the integrated deep water area. Under the fierce market competition, who can combine customer value, product quality, management efficiency and talent reserve more quickly and organically, and further With rapid feedback on the market, anyone can get a head start in the market.

Jingtai Optoelectronics has consistently adhered to and made unremitting efforts in the field of LED packaging, and has been highly recognized by the industry and the community. On the road of practicing the responsible leadership brand in the industry, the company has its own professional quality management system, corporate culture and brand concept, and through its comprehensive and coordinated development, it has guaranteed its strong competitiveness.

Product quality is the foundation of the company. Since the establishment of Jingtai, the product positioning has been in the high-end LED application market, avoiding the “red sea” that the price is stifling. Li Haifeng revealed that in order to ensure the quality of the products, the products of Jingtai are first started from the source. The raw materials are all pure three: pure gold wire, pure copper bracket, pure PPA. Moreover, each of Crystal's products undergoes very rigorous testing during the development phase.

Jingtai can bring the top ten downstream manufacturers into the customer system, fully demonstrating the affirmation of the downstream technology by the downstream application vendors and the trust of the brand. "We have a bottom line for our own quality. Jingtai can be recognized by many big customers, and can maintain in-depth communication and cooperation with customers, mainly to have a clear understanding of their own quality. At present, the entire industry has not been specific. The standard of Jingtai is to strive to do better than the competition." Li Haifeng said.

From the perspective of the heroes in the packaging industry, product quality is the core competitiveness of the company. Jingtai only focuses on the packaging of surface-mount products, and can become the leader in the field of LED packaging. It is because of the power of concentration, because of the focus can be professional! It is precisely because the crystal table is solid and single-minded in the field of packaging, in order to provide customers with excellent products and services.

In terms of human resources reserves, Jingtai has introduced high-end talents and carried out many human resource planning to continuously provide momentum for the company's strong development. The Crystal R&D Center is led by a doctoral degree and has a professional R&D team. Its strong R&D lineup provides a guarantee for the company's continuous innovation in technology and products. Not only that, Jingtai's marketing department and sales have added several master's degrees, which is undoubtedly more powerful for Jingtai, which has strong market development capabilities.

In terms of manufacturing system, Jingtai has introduced a top quality management system to strengthen the control of the process, so that all information becomes electronic information. It has also passed the EU CE certification and ISO9001, ISO14000 certification, and is one of the few companies in China that have obtained TS16949 certification.

Not only that, in terms of management, Jingtai uses the Japanese management master Inamori's Amoeba management method to activate the cost consciousness and innovation consciousness of each department of the company through subdivided accounting units. These systems enhance the management level of the crystal table service, ensure that the company's products and service quality meet customer needs to the greatest extent, and ensure that the company has strong development vitality.

"From the current point of view, the development of the packaging industry has become more than just a high-tech industry. It is more about controlling the production process, and more importantly, the problem of technological upgrading. Although many companies can The products that are made, but what kind of process and methods are used to ensure a high level in mass production, is an aspect that packaging companies should consider."

“This industry is developing very fast, the market is changing too fast, and the situation is changing. Jingtai only focuses on the packaging of surface-mount products. Gong Zong, general manager of Jingtai Co., has been in the business for 18 years and has only done this work. The idea is to do a good job in the field. We have been thinking about how to provide customers with a good product and service, and have been practicing such an idea. Jingtai is positioned in the middle and high-end market. To serve high-end customers, strive to do a good job of quality, let the company develop soundly. Because it is necessary to sacrifice quality at a low price, this is against the law, and it is not worth the loss." Li Haifeng said.

Jingtai specializes in the field of packaging, and has always been deeply involved in the field of display packaging devices, and is committed to becoming the king of the field. The development of Jingtai fits the rhythm of the market, and also chooses the right direction. From the beginning of the business to the present, it has not taken too many detours. It has been committed to providing customers with better professional products and services, and thus obtained in the market. Take the lead and have a certain voice in the competition.

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18650 8S2P 29.6V Battery Pack

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