In recent years, the competition among OLED TVs, laser TVs, and quantum dot TVs has intensified. While quantum dot TVs have seen rapid development, OLED TVs have remained relatively quiet, leading to growing doubts about their future. The market seems to be shifting, with quantum dot TVs gaining more traction.
According to data from Ove Cloud Network, in the first half of 2017, the penetration rate of OLED TVs was 0.2%, up by 0.1% year-on-year, while quantum dot TVs reached 1.7%, an increase of 0.7%. Laser TVs had a penetration rate of 0.1%, up slightly from the previous year. These figures highlight the slow but steady growth of OLED technology.
Looking at the domestic offline market, AVC data shows that quantum dot TV sales reached 105,000 units with an average price of 12,747 yuan, while OLED TVs sold 23,000 units at an average price of 17,037 yuan. Although the price gap remains wide, the sales gap has narrowed from seven times last year to over four times this year, showing that OLED TVs are catching up.
Despite high prices, OLED TVs are seeing increased sales and faster growth. While quantum dot TVs currently lead, it's still too early to declare them the winner. OLED TVs are expected to enter a fast development phase as companies invest more in OLED technology, opening up new opportunities in both domestic and international markets.
However, the high cost of OLED TVs remains a challenge. According to industry observer Liu Buchen, the price of OLED TVs is two to three times that of LCDs of the same size, which deters many consumers. This high price is partly due to limited production capacity and a single source of supply, creating a monopoly that hinders price reductions.
But things are changing. LG Display plans to start production of its first overseas OLED factory in the first half of 2019, while Chinese panel makers like BOE and China Star are also developing OLED technology. With increased production capacity expected by 2020, OLED TV prices are likely to drop significantly, making them more accessible to the general public.
As technology advances, more companies are entering the OLED market. Major brands like Skyworth, LG, Sony, and Philips have joined the OLED camp. New product innovations, such as transparent OLED TVs, curved screens, and wallpaper-style displays, are emerging, signaling a booming industry.
OLED TV sales have surged, with retail sales in China increasing by 103% year-on-year in the first half of 2017. In July alone, sales rose by 167%. Konka’s sales data showed nearly a 300% increase, indicating strong consumer interest.
Globally, OLED TVs are gaining ground, especially in high-end markets. In North America and Europe, OLED TVs hold significant market shares in premium segments, showing strong demand from tech-savvy consumers.
With continued growth and falling prices, OLED TVs are becoming more attractive to families. As the middle class expands and consumer awareness increases, the market for OLED TVs looks promising.
Experts believe that OLED TVs are on the verge of a major breakthrough. While it's too early to say if they will fully surpass quantum dot TVs, the trend toward affordability and popularity is clear. How quantum dot TVs will respond remains to be seen, but the future of OLED looks bright.
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