On September 12th, NUTS, a leading domestic smart projector manufacturer, launched an alternative product—a 720p monolithic LCD projector. This is the first time that a well-known brand has entered this market segment, both domestically and globally. Could this signal the beginning of a new phase in the ultra-affordable large-screen product market?
**The Big Name is Late**
Monolithic LCD projectors are not unfamiliar to those who have used home projectors. From early DIY setups for mobile screen projections, to later KTV projectors, and now to dozens of brands offering thousands of large-screen products, monolithic LCD technology has long held a significant share of the market. In fact, its sales have surpassed even high-end home theater projectors, becoming the star of the “entertainment screen†category.
So why are these products so popular? The main reason is price. Compared to professional home theater projectors that cost several thousand yuan or laser TVs that reach tens of millions, the price of a typical single-chip LCD projector rarely exceeds 1,500 yuan. This makes them more affordable than most micro-projectors, positioning them as real civilian-level big-screen solutions.
However, ultra-cheap products often come with serious drawbacks. For instance, their overall build quality lags behind, and key specifications like brightness, contrast, and color performance are generally low. Most notably, insufficient brightness has long been the biggest bottleneck for monolithic LCD projectors. The effectiveness of a projection display relies on projecting a high-brightness image onto a large screen. Without enough brightness, the visual impact of such projectors is significantly reduced.
Many manufacturers in this space have a bad habit: they label brightness based only on the light source, not the actual output. This leads to misleading claims—projectors may be advertised with over 5,000 lumens, but under standard testing, the screen brightness might only be over 100 lumens. This confusion has damaged the brand value of these products. While sales volumes are decent, there's been no strong brand loyalty or fan base built up over time.
Yet, this very chaos in the market presents an opportunity for NUTS. By delivering a well-crafted product with stable performance and clear specifications, NUTS aims to redefine the monolithic LCD projector market with its brand value.
**Projection Effect Depends on Brightness – How Does NUTS Break Through?**
The NUTS A6 projector boasts a brightness of 300 ANSI lumens, which is higher than most similar products on the market. This impressive figure is one of the reasons NUTS dared to introduce a single-chip LCD projector.
But how did they achieve such brightness? The bottleneck for monolithic LCD projectors isn't the light source itself, but rather the electro-optical efficiency and brightness uniformity.
On one hand, the liquid crystal chip is heat-sensitive. While three-chip LCD projectors use advanced technologies like high-temperature polysilicon TFTs, monolithic models can't afford such features due to cost constraints. Therefore, NUTS focused on reducing the thermal load of the light source itself.
In recent years, LED light sources have improved dramatically, from 50 ANSI lumens per watt to 150–200 today. This allows for the same brightness at one-third the power consumption. NUTS leveraged this advancement by using the most advanced LED lamp beads and packaging technology, ensuring efficient light output while minimizing heat generation.
On the other hand, monolithic LCD projectors simplify the optical system by concentrating all primary colors on a single light valve. This reduces complexity and costs, but also increases the size of the light valve. This poses new challenges in light source design.
A good display requires consistent brightness across the entire screen. NUTS addressed this by selecting the most advanced precision light guide materials, ensuring efficient light transmission and uniform lighting. This lays the foundation for high-quality visuals.
With these technical improvements, the NUTS A6 confidently offers a high-brightness monolithic LCD projector.
**Good Products Come from an Excellent System**
While the NUTS A6 isn’t the cheapest in the market, it’s far from being just another budget option. Beyond brightness, it excels in system integration. Every component—from the light valve and light source to the electrical design, thermal management, and software—has been carefully optimized.
For example, the use of pure glass lenses prevents long-term discoloration, despite the higher cost. The metal-brushed body design adds a modern, tech-savvy feel. Intelligent cooling ensures stable internal temperatures, enhancing user experience. Plus, the A6 shares the full ecosystem of NUTS’ micro-projectors and laser TVs, offering a seamless service and entertainment experience.
This comprehensive approach gives the A6 a major advantage over other single-chip LCD projectors.
**Imperfect, But Worth It**
Of course, a 1,000-yuan projector can’t be perfect. Compared to IMAX-style systems or even laser TVs, the A6 falls short in terms of cost and performance. But it doesn’t aim for perfection—it aims for practicality and value.
With 300 ANSI lumens, the A6 delivers an effective viewing experience on screens between 80–120 inches, making it ideal for small spaces. It provides an affordable, flexible, and eye-friendly way to enjoy a private cinema experience.
At its core, the success of the A6 lies in its correct positioning. It’s not about chasing perfection—it’s about making big-screen entertainment accessible to everyone. This is a product with conscience and value, offering consumers the simplest and most economical entry into the world of home theater.
In summary, the era of large-screen home entertainment has begun. It’s not just about high-end products like NUTS Laser TV, but also about affordable options like the A6 that make big screens available to the masses. This is a battle of values, not just technical specs. Standing on the stage of this new era, the A6 is set to become the next “NUTS legend.â€
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