Q1 global flat panel shipments are expected to fall 15-20%

Undoubtedly, now we have officially entered the "post-PC" era, and smartphones and tablets continue to impact the market share of traditional personal computers. It turns out that many users and consumers don't need the performance and full desktop experience of all traditional computers at all, and simple and portable tablets can meet the needs of a considerable number of users and become an important part of the entire computer market. . However, there will be fluctuations and differences in the sales volume of tablets every quarter in different time periods. Since there was no shopping season for large-scale promotions in the first quarter of 2014, global tablet sales may fall sharply this quarter.

According to the "Electronic Times" report, due to the peak of shopping at the end of last year, the off-peak effect brought by the first quarter of this year will lead to a 15% to 20% decline in global tablet shipments. Since the "Electronic Times" is a media source from the supply chain manufacturers in Taiwan, the news is quite credible to some extent. According to the "Electronic Times" study, Apple's iPad shipments in the first quarter of 2014 are estimated at 18 million units, down 22.7% from the sales of 26 million units in the previous quarter. On the other hand, Apple has signed a production agreement with about 20 million iPads with co-production suppliers, so there may be a slight increase in the future.

Due to the decline in shipments of Apple's iPad tablet PCs, Samsung's tablet sales are expected to further narrow the gap with Apple. According to the "Electronic Times" report, Samsung tablet shipments will reach a quarter of the iPad, which is expected to be about 4 million.

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