TCL QUHD TV QD TV will re-define the new height of color TV

Throughout the history of TV development, the breakthrough in black-and-white TV to color TVs has enabled consumers to truly realize “TV watching.” The transition from CRT TVs to flat-panel TVs has aroused the upgrading of the color TV market. The development of smart TVs has led to the rise of Internet TVs. What is the next TV surge point? When the emergence of smart TV, the unstoppable Internet whirlwind began to erode the color TV industry. Major manufacturers competed for the "content" section. After the "double +" transformation, TCL changed its style when TV+ ecosystem became more mature. In April, a press conference that only spoke about the quality of the picture made the “vision” align with the TCL.


Quantum dot technology enhances quality and builds TCL vision layout

According to a survey data from Display search, the quality, sharpness, and screen size rank among the top three in the world's most concerned experiences. Judging from the current technology realization in the color TV market, the sharpness and screen size experience has reached saturation. The available color TV resolutions in the market range from Full HD to 4K and even 8K Ultra HD, with sizes ranging from 32 to 65 inches or even 120 inches. Size has been landed, image quality will undoubtedly become the TV industry's next surge point and flash point. The QUHD TV debuted at the TCL conference adopts quantum dot materials. The new display technology refreshes the industry's new color height, lays the foundation for the improvement of picture quality, and meets the pain points in the industry. Accurate positioning will build the TCL vision horizon.


In terms of liquid crystal display, the color gamut is limited by the spectral characteristics of the backlight and the peak value of the light transmission spectrum of the color filter. Generally, the coverage of the color gamut of the liquid crystal television is about 75%, although brightness, contrast, saturation, etc. can be achieved by other integrated technologies. The television parameters have been improved, but improving the color gamut is still the general direction of improving the picture quality. Traditional LED LCD TVs are limited by the material's difficulty in further enhancing the color performance. While QUHD TV adopts quantum dot display technology at the forefront of science and technology, when stimulated by light, quantum dots emit very pure colored light, which makes Quantum TV have The purest backlight, projecting the most natural colors, the color gamut can easily reach 110% NTSC color gamut coverage, form the most realistic image, and achieve accurate control of color, greatly enhance the red, green and blue color performance , has a more rapid response to color and accuracy. The release of TCL QUHD TV Quantum Dot TV has regained the market competition model based on image quality and set a new benchmark for the color TV industry.

PK OLED TV:QUHD TV has its own unique advantages

The mixed Internet content services make today's smart TV development uneven, and TCL QUHD TV positioning image quality is returning to the essence of color TV industry development. From today's color TV international situation analysis, the declining Japanese display technology and Korean system can no longer be the same language. , then on behalf of China's TCL QUHD TV and Korean OLED TV who is more competitive?


As we all know, OLED is organic self-luminous, its pure black, brightness, response speed and contrast and other parameters than the LED LCD TV outstanding. However, the color gamut is inconsistent with the cost and brightness. The OLED vacuum plating process is expensive (including equipment investment and material consumption). In addition, the organic material is unstable in nature and has a short life span. Although the terminal is formed in the market, the problem still remains. Consumers "pay the bill," which is why OLEDs have always been "in stock" in the market. The availability of QUHD TV breaks the balance between "color gamut and cost and brightness are contradictory." Quantum-dot display technology can achieve even better image quality than OLED, but the cost is far lower than that of OLED. Therefore, QUHD TV is more competitive in the market.


In addition to quantum dot materials, QUHD TV uses TCL's brilliant image quality processing engine (including four technologies such as sophisticated color gamut control technology, full-color reproduction technology, high-brightness precision control technology, and hybrid dimming technology) and multi-dimensional composite paintings. Quality processing technologies (including HDR, Local dimming, MEMC) have been improved in brightness, contrast, and sports. In general, QUHD TV adopts the future display technology of the “Industry 4.0” era, bringing more realistic effects, unparalleled true restoration of picture quality, wider color gamut and more natural and comfortable color performance. The audience experienced natural colors at a lower price.

Quantum dot display technology leads the “Industry 4.0” era to open up new years of TV picture quality. TCL QUHD TV adopts quantum dots display technology at the forefront of global science and technology. In the future of ecology and layout, QDTV will redefine the new height of color TV and subvert the “vision” landscape.

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