[PConline News] PC accessory prices have started to rise across the board, with both graphics cards and motherboards seeing price hikes. Asus has confirmed internal price adjustments, and the main reason cited is the rising cost of raw materials. Initially, some speculated that these changes might be internal strategy moves, but recent reports suggest a broader trend: PC components are set for a general price increase, affecting all parts to varying degrees.
In fact, the price increases started last month due to material shortages and stricter environmental regulations. The cost of raw materials for circuit boards, such as epoxy resin, surged by as much as 30% in the third quarter, with monthly increases continuing. Ink costs for PCBs also rose between 10% and 15%. Meanwhile, basic electronic components like resistors and capacitors saw significant price jumps. As a result, PCB manufacturers raised their prices by 10%-15%, which translates into an additional 10-20 yuan per motherboard.
According to Bobantang, Asus has already informed its sales channels about the upcoming price hikes. Starting in January, motherboard prices will go up across the board, with mainstream models increasing by 5-20 yuan and low-end models by 5-10 yuan. As the world's largest motherboard manufacturer, Asus holds nearly 70% of the market share. Once the price hike is fully implemented, it’s expected to have a major impact on the entire motherboard market.
Additionally, the price of graphics cards, which had been previously announced, has also been confirmed. According to the "Electronic Times" in Taiwan, tight supply of GPU chips and memory modules has led to a sharp increase in graphics card costs. High-end models are expected to see price increases of $5-$20 (approximately RMB 33-130). In addition, the surge in demand from the virtual currency market and popular games like “chicken-eating†has further fueled the demand for graphics cards. Vendors anticipate a decline in shipments for Q1 2018, but profits are expected to rise due to the price increases.
Whether it's the rising cost of raw materials or increased market demand, it seems clear that PC product prices are on the rise. If this were just a one-off move by Asus, it could be seen as a response to material costs. However, with multiple factors at play, a widespread price increase in the PC industry is now almost inevitable. As we step into the new year, keep an eye on your budget and be cautious when making purchases.
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