Before the original Fairview Weiyang published 200 copies of the book, there is no self-respecting “self-respectingâ€. The big IP dramas always use their actual actions to satisfy the public's psychology that they "have the greatest malicious conjecture". 
Lonefang did not play more than half of the broadcast, this 2017 opening drama despite the public opinion on the big IP drama "original sin" added a heavy brush, but in commercial operations, it does open the video site "big play alone broadcast" New chapter.
The so-called "big drama" and "big investment, big stars, and big marketing" also mean that this is somewhat of the meaning of "high concept" proposed by Western scholars. The money is really going out. As for whether there is good stuff, it is another matter. According to LeTV data, Lonefang does not self-reliant broadcast on LeTV's entire network. Currently, the number of hits has broken 5.9 billion, no accidents. This will be a member of the so-called “Ten Billion Drama Clubâ€.
The so-called "big drama" and "big investment, big stars, and big marketing" also mean that this is somewhat of the meaning of "high concept" proposed by Western scholars. The money is really going out. As for whether there is good stuff, it is another matter. According to LeTV data, Lonefang does not self-reliant broadcast on LeTV's entire network. Currently, the number of hits has broken 5.9 billion, no accidents. This will be a member of the so-called “Ten Billion Drama Clubâ€.
In fact, the website alone is not a new phenomenon, but it has been upgraded to a new height. Most of the previous websites’ stand-alone dramas were old dramas with small-to-medium-cost costs. They did not rank well on television stations before they were hungry for video sites with insufficient production capacity. During the period, there were also new high-cost dramas such as the Lushan War, but it was still a minority.
In terms of opening a new document, apart from the loneliness of LeTV, the website alone broadcasts a large drama and the idol of Eagle Shooting Heroes. After Tencent broadcasts Qingyun Zhi 2, Datang Glory is the new battleground. Youku wins the world in the second half of the year, and the military division alliance is all broadcast on the entire network, temporarily offering the best quality jiading, flying knives and seeing flying knives, Qi Xingji's fresh clothes, angry horse youth, three medium-sized costume dramas.
In terms of opening a new document, apart from the loneliness of LeTV, the website alone broadcasts a large drama and the idol of Eagle Shooting Heroes. After Tencent broadcasts Qingyun Zhi 2, Datang Glory is the new battleground. Youku wins the world in the second half of the year, and the military division alliance is all broadcast on the entire network, temporarily offering the best quality jiading, flying knives and seeing flying knives, Qi Xingji's fresh clothes, angry horse youth, three medium-sized costume dramas.
When TV stations are still unable to afford a good drama for the “one drama and two stars†policy, their rival video sites have already run into the era of “one drama and one networkâ€!
Traces: The drama “One play and one net†has long been a sign, and the old nine-doors smiled a lot. It was the beginning of the moment. The website was just an outlet for the distribution of television drama rights. Anyway, it's almost like “tax revenueâ€. Natural buyers also have more money. Today, video sites are rampant and differentiated competition has become a consensus. In particular, with the help of paying members, "exclusive content" has become a sought-after model for various websites.
In fact, this "one play and one net" trend has already begun to appear in the past year. According to the vlinkage data, two of the so-called “Ten Billion Drama Clubs†(clicking on billions of plays) were launched in the summer of last year, and they chose the site’s broadcast mode. One is the old nine doors of iQIYI, and the other one is Youku's slight smile. The former is a non-principal TV program and the latter is broadcast on the TV station's golden file.
Traces: The drama “One play and one net†has long been a sign, and the old nine-doors smiled a lot. It was the beginning of the moment. The website was just an outlet for the distribution of television drama rights. Anyway, it's almost like “tax revenueâ€. Natural buyers also have more money. Today, video sites are rampant and differentiated competition has become a consensus. In particular, with the help of paying members, "exclusive content" has become a sought-after model for various websites.
In fact, this "one play and one net" trend has already begun to appear in the past year. According to the vlinkage data, two of the so-called “Ten Billion Drama Clubs†(clicking on billions of plays) were launched in the summer of last year, and they chose the site’s broadcast mode. One is the old nine doors of iQIYI, and the other one is Youku's slight smile. The former is a non-principal TV program and the latter is broadcast on the TV station's golden file.
There is also a sign that the "Head Resources" website broadcast last year actually followed the TV station's "One Play Two Stars." In 2015, the king of dramas won the best of both LeTV and Tencent. Qingyunzhi's situation is even more special. On the one hand, Tencent and Mango TV jointly pay for the first sight, and Youku is synchronized with Hunan Satellite TV. In fact, Qing Yunzhi's broadcasts have been bumpy all the way. There are "conflicts between the enemy and me" between the Internet and Taiwan, and they also show the "internal fighting" between video websites.
On October 5, 2016, Mango TV released the “Mango TV Statement on the Broadcasting of Qingyunzhiâ€. According to reports, the agreements signed by the Internet platforms such as Hunan Satellite TV, Huanrui Century and Mango TV stipulated that "the paid member zones of each new media platform will broadcast four episodes per week. After September 30, the paid member zones will not be updated until After Hunan Satellite TV broadcast the same number of episodes, it will be later on the Hunan Satellite TV in the early morning.
On October 5, 2016, Mango TV released the “Mango TV Statement on the Broadcasting of Qingyunzhiâ€. According to reports, the agreements signed by the Internet platforms such as Hunan Satellite TV, Huanrui Century and Mango TV stipulated that "the paid member zones of each new media platform will broadcast four episodes per week. After September 30, the paid member zones will not be updated until After Hunan Satellite TV broadcast the same number of episodes, it will be later on the Hunan Satellite TV in the early morning.
However, Tencent's video has obviously gone too far, making Mango TV unacceptable. When Qingyunzhi is about to close the government, Tencent's video Qingyunzhi VIP members stop for a week, and on November 8th they broadcast the 55th episode with Hunan Satellite TV. The network has reached the end. This kind of broadcasting "playing bad mood" also allowed Tencent to decide on the solo broadcast.
In August 2016, Tencent signed an investment filming agreement with Joy-Rui Century and agreed to carry out strategic cooperation. The announcement shows that from January 1, 2017 to December 31, 2019, Joyre Century and Shanghai Tencent cooperated each year to shoot. 8 TV dramas or online dramas, with a total investment of no less than 256 episodes per year. Qingyun Zhi 2 is the first part of Tencent’s “Celebrity Playhouseâ€, followed by Datang Glory in the Spring Festival.
Offensive and defensive: The video site has entered the upper reaches of the market, and the self-produced play has returned to the TV station. At first, the rules of the game between the network stations are completely controlled by the television station. Hunan TV has always been the epitome of “single-playing drama†as the masterpiece of provincial TV, whether it is prime or non-gold. In fact, selling a show to Hunan Taiwan not only sells several TVs for the price, but it can also serve as a vane to increase the bargaining power of this drama on video sites. Today, the offensive and defensive tendencies are also different, the video site stares at the sky-high price drama, TV satellites rush to follow up.
In August 2016, Tencent signed an investment filming agreement with Joy-Rui Century and agreed to carry out strategic cooperation. The announcement shows that from January 1, 2017 to December 31, 2019, Joyre Century and Shanghai Tencent cooperated each year to shoot. 8 TV dramas or online dramas, with a total investment of no less than 256 episodes per year. Qingyun Zhi 2 is the first part of Tencent’s “Celebrity Playhouseâ€, followed by Datang Glory in the Spring Festival.
Offensive and defensive: The video site has entered the upper reaches of the market, and the self-produced play has returned to the TV station. At first, the rules of the game between the network stations are completely controlled by the television station. Hunan TV has always been the epitome of “single-playing drama†as the masterpiece of provincial TV, whether it is prime or non-gold. In fact, selling a show to Hunan Taiwan not only sells several TVs for the price, but it can also serve as a vane to increase the bargaining power of this drama on video sites. Today, the offensive and defensive tendencies are also different, the video site stares at the sky-high price drama, TV satellites rush to follow up.
In fact, behind the soaring price of head content is the video site's fuel. Many of them have successfully entered the upper reaches of the industrial chain and become a major producer of joint production. Lonefang does not enjoy LeTV’s investment. Tencent's Penguin Film and TV Group, together with Joyful, developed the Tomb Notes 2, Datang Glory, Qingyun Zhi 2, and the ten years of a product such as Wen Ruyan, all of which will open up a special “Happy Theatre†in Tencent and land on Beijing TV. Anhui Satellite TV. In a sense, the weekly broadcast theaters in Beijing and Anhui will be heavily "struck" by Tencent video.
Video sites are among the upper reaches of the film and television industry chain, and it has become a trend for home-made plays to return to TV sales. In the list of iQiyi’s announcement, Yibang 2 actually appeared as a “homemade dramaâ€. It is reported that iQiyi has won the exclusive network premiere copyright of the play. Whether this drama will be broadcast by IGI alone or distributed to a fraternity website is still unknown. However, I believe that the possibility of solo broadcasting is very large, otherwise investment is of little significance.
Video sites are among the upper reaches of the film and television industry chain, and it has become a trend for home-made plays to return to TV sales. In the list of iQiyi’s announcement, Yibang 2 actually appeared as a “homemade dramaâ€. It is reported that iQiyi has won the exclusive network premiere copyright of the play. Whether this drama will be broadcast by IGI alone or distributed to a fraternity website is still unknown. However, I believe that the possibility of solo broadcasting is very large, otherwise investment is of little significance.
Previously, Tencent's single set of 9 million bought Ruan Chuan, making the industry speechless. However, at the Youku “Spring Collection†conference last year, Youku received confirmation of the news of the rumored joint broadcasting rights. In an interview, Yang Weidong mentioned that the cost of the 9 million Internet distribution for this single set was shared by Youku and Tencent. However, simulcasting is not a matter of money, mainly because both of them want the drama.
In addition to iQIYI, Tencent, and Youku, LeTV also exerts its power in the single play. At the LeTV promotion conference, more than 60% of the content was homemade content. Lonely and self-respecting Although he is a "lonely self-respect", but as the year of Le play there are many: the generals in the world, alone world, hunting grounds, white deer original.
In addition to iQIYI, Tencent, and Youku, LeTV also exerts its power in the single play. At the LeTV promotion conference, more than 60% of the content was homemade content. Lonely and self-respecting Although he is a "lonely self-respect", but as the year of Le play there are many: the generals in the world, alone world, hunting grounds, white deer original.
However, if we were suspected of being purchased by Hunan Satellite TV for RMB 384 million, we would not be sad to determine that it will be broadcast on the entire PPTV network. One of the major good things Sohu did last year was to broadcast high-quality good guys alone, but it was not financially viable. This year's head resources only grab Chu Chuo’s biography – and they are still playing with Iqiyi.
Rules change: The site can be broadcast alone and resources can be integrated and marketed. "One drama and two stars" has become a "tough policy" for television stations!
The essence of China’s TV station is the strong platform created by policy monopoly. The current market has shifted from the past channels to Wang to content. In the past, when the "one star and four stars" were used, the second and third line TVs could also use the 500,000 yuan for each episode. However, after the policy of “one play and two stars†was issued, the first round of the weaker TV was basically out of touch with the drama.
Under the “one play and two stars†policy, the second and third line television stations could not afford a good drama, but only some quality repertoire could be broadcast. Without good TV dramas, you can't attract advertisements. Without advertising, you can't afford good TV dramas. Without good content, viewers and advertisers will speed up their escape. This has led to the irreversible marginalization of vulnerable TV. The next is the decline in ratings, the loss of viewers, and the complete vicious circle of unrelenting losses.
Rules change: The site can be broadcast alone and resources can be integrated and marketed. "One drama and two stars" has become a "tough policy" for television stations!
The essence of China’s TV station is the strong platform created by policy monopoly. The current market has shifted from the past channels to Wang to content. In the past, when the "one star and four stars" were used, the second and third line TVs could also use the 500,000 yuan for each episode. However, after the policy of “one play and two stars†was issued, the first round of the weaker TV was basically out of touch with the drama.
Under the “one play and two stars†policy, the second and third line television stations could not afford a good drama, but only some quality repertoire could be broadcast. Without good TV dramas, you can't attract advertisements. Without advertising, you can't afford good TV dramas. Without good content, viewers and advertisers will speed up their escape. This has led to the irreversible marginalization of vulnerable TV. The next is the decline in ratings, the loss of viewers, and the complete vicious circle of unrelenting losses.
In the end, TV stations with poor economic returns had no choice but to abandon movie purchases by film and television companies on a large scale. This led to the fact that movie companies did not dare to sell these TV stations even if they could afford them. The television station itself has long lost its monopoly status, the viewers have repeatedly lost, advertisers have also lost, and they have all invested in the embrace of the Internet.
In fact, among the repertoires with more than 300 million investment made by the new drama Jun, only Fantasy City, Chosen Jiji, and Kyushu Maritime Animal Husbandry are the traditional “whole-network broadcast†models. If rumored by Tencent, Youku two custody. Win the world, the military division alliance, Wu Yong universe have Youku investment, the generals have music on the top, Yu Zheng's Chaoge also has mango TV behind. The status of the military who has not switched on is unknown.
In fact, the biggest advantage of a single-player website is that it can integrate all platform resources for integrated marketing and maximize the commercial value of a drama. Compared to television broadcasts, video websites also have more flexible forms of advertisement placement, which is most vividly played in the recent drama of the ancient city.
In fact, among the repertoires with more than 300 million investment made by the new drama Jun, only Fantasy City, Chosen Jiji, and Kyushu Maritime Animal Husbandry are the traditional “whole-network broadcast†models. If rumored by Tencent, Youku two custody. Win the world, the military division alliance, Wu Yong universe have Youku investment, the generals have music on the top, Yu Zheng's Chaoge also has mango TV behind. The status of the military who has not switched on is unknown.
In fact, the biggest advantage of a single-player website is that it can integrate all platform resources for integrated marketing and maximize the commercial value of a drama. Compared to television broadcasts, video websites also have more flexible forms of advertisement placement, which is most vividly played in the recent drama of the ancient city.
Of course, the "one play and one network" of integrated marketing can do to what extent, but also see the game between the website and the television station, the drama party. Two weeks after the iQiYi solo show, the Eagle Shooting Heroes and the TV station were simultaneously updated, they began to watch 4 episodes of weekly broadcasts for paying members. Before this, Youku announced early on that it would win the "first network background", but LeTV's loneliness would not be self-respecting, and Tencent's Datang Glory would continue to broadcast 24 hours after the broadcast of the entire network. Updated rules.
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