What is parallel?
Parallel imports are the jargon of Hong Kong and Taiwan audio industry, which means that the product is not imported and sold by related agents. Parallel imports are also the original goods, but the sales channels are different. The Hong Kong government believes that such sales are conducive to breaking the price of the agent, which is beneficial to consumers. Therefore, it is also subject to legal supervision and protection. The official calls it "balanced entrance". .
What is licensed?
Licensed refers to the products sold by the contracted agent channels designated by each region, not whether the products are properly declared or smuggled. Since mainland China is not a free trade zone and there are import tariffs, in essence, licensed goods can also be smuggled, and parallel imports can also be formal customs declarations. Their differences are only related to the purchase channels, and have nothing to do with logistics and even customs declaration.
Misunderstanding of parallel imports and licensed goods
In China, because consumers lack common sense, JS often refers to parallel imports of smuggled products, or "fake goods", which is unfounded, fakes are fakes, parallel imports are parallel imports (except fakes) It cannot be said in general terms that parallel imports are fakes.
Why do some dealers sell both licensed and parallel imports?
Many people don't understand why the same agent sells both licensed and parallel imports. In fact, under certain conditions, the same thing is mutually transformed. Many distributors, originally licensed agents, but because the market has similar parallel imports to the market, in the face of customers have no price advantage, then at this time, it is necessary to provide parallel imports according to the budget requirements of different customers (these parallel imports from the peers to dismantle channels), otherwise The hard-working shopping guide and audition service in front of it is in vain. Therefore, a very common mode is: public agent licensed, show audition, privately provide parallel sales according to the market price and counter-offer that the customer knows.
Why are the differences between licensed and parallel imports of different imported audio brands?
If the difference between licensed and parallel goods is small, then the agent will usually recommend licensed goods. After all, the after-sales cost will not be borne by the customer, and the customer faces a small price difference, and usually prefers to choose licensed goods, a kind of psychological comfort. When a brand's parallel price difference is huge, the distributor will naturally handle it flexibly. In essence, the difference in parallel price is not the reason of the manufacturer. For the manufacturer, the same order quantity is the same as the ex-factory price, but the difference between the price of some brands is mainly The profit expectation and pricing strategy from the regional general agent, that is to say, this difference is mainly determined by the business ideas of the general agents of different brand regions.
Licensed goods can become parallel imports
The concept of a normal layman is incomprehensible. In fact, as a general agent of a brand, it must sign a contract with the manufacturer every year, and must commit to complete the annual sales task. However, if the promotion is not done well, or the market hotspot changes, resulting in a backlog, Then you must find a way to clean up the inventory before you can continue to sign the next year's sales plan with the manufacturer. However, if the method of direct price reduction promotion is used, it will inevitably hit the customers who have purchased before, and it will destroy its own pricing system, which will ultimately affect the future consumer loyalty and the long-term interests of the agent. However, if the annual sales share is not completed, the manufacturer will have The right to terminate the agency relationship and replace the general agent at any time according to the contract. In the face of this dilemma, many of the total generations have come up with a workaround: modify or directly remove the product number (usually the last 3 to 4 digits), and put the goods in a low price (this price is likely to be the purchase cost). ) categorize the distribution network in other areas, or negotiate directly with several powerful large distributions to bulk-package.
Why do you need to modify the product number? Because manufacturers strictly prohibit cross-regional sales, to protect their own price system from impact and easy channel management, if the number does not modify the direct cross-regional sales, the manufacturer is very easy to feedback from the local area agents Find the source of this string of goods, and finally fine according to the agreement or terminate the agency relationship. In the second case, for a regional distributor, if a distributor who negotiates a good batch of goods to sell at a lower price will eventually destroy the price system in its own region and affect the interests of other distributors, Eventually, other distributors refused to purchase the goods. Because of the small loss, it was also a common shipping technique to change the licensed modification number into parallel sales in their own area.
About licensed warranty card
In fact, many people have misinterpreted the warranty card, because the imported audio brand manufacturers provide products to regional distributors around the world, without any warranty card in the package, all the warranty cards are shipped to the world, by The local regional distributors print themselves (with the number of their own agency) and then attach them to the surface of the outer packaging (usually a transparent bag seal), which is the packaging specification for most licensed goods. If you see a licensed warranty card inside the package, then this item must not be the original original (except domestic machine).
Licensed and parallel warranty misunderstanding
In fact, the only difference between licensed parallel imports and consumers is the warranty. However, many people use the thinking of home appliances to understand the nifi toy is a common sense mistake. Any piece of pure hifi equipment (except for some big manufacturers' dvd machines and av power amplifiers) will not have the concept of nationwide warranty. No matter which agent you buy, the final warranty is to go through the distributor and transfer the general agent maintenance. That is to say, there is only one maintenance point. Most of the repair centers for imported equipment are in Guangzhou (Panyu) or Foshan (South China Sea), because these two places are the domestic warehouses where most of the imported equipment distributors are located. That is to say, it is meaningless for the customer to get this warranty card, because he can not get the warranty in his city, and still have to return to the general agent warranty according to the regulations, which is the only way to legal channels. Therefore, many general agents now require distributors to keep the warranty card and register the sales date as a proof of future repair when selling the product, because if the warranty card is given to the customer, it is likely that the customer will lose the future warranty period. . Most of the parallel repair products are not guaranteed.
No warranty card is not a parallel
There are some brands with smaller sales volume. In order to save costs, the general agent does not print the warranty card itself, such as the famous Swiss Gaowen, ATC, Berlin Voice, Exposure, etc., and these imported brands without warranty cards often It is checked according to the number of the computer database shipped by the general distributor.
Whether to choose licensed or parallel imports
The advantages of choosing licensed:
1. Make sure that it is genuine.
2. At present, 99% of the brand in the audio industry provides a one-year free warranty (very few brands will provide 3 years or more), even if the free warranty period, will still provide component cost warranty, which is an inherent advantage over parallel imports.
The disadvantage of choosing licensed goods: pay a higher price than parallel imports.
The advantages of choosing parallel goods: cost-effective, more value.
Disadvantages of choosing parallel imports:
1. Can't judge whether it is parallel or high imitation fake.
2. No warranty.
How to interpret various fake statements?
1. First of all, we must be clear that fakes are facts. The question is, is there a fake for every product? We should change our position. If you are a counterfeiter, what products will you choose to make a fake? Some ordinary consumers buy the most shared products, or choose some high-end and low-end hi end products? The main reasons for the survival of fraud: one is the consumer's ability to identify, two. market share, three. the difficulty and cost of counterfeiting. Therefore, entry-level product fraud is the most reasonable choice because of its low technical content, simple process, and most importantly, the consumer's own requirements and discriminating ability are not high, if you make a pair of Dana evidence, or Berlin Voice, pmc BB5, etc., these users are deeper than you are, do not talk about the process, open the prototype, not to mention the special nature of the material is extremely difficult to purchase.
2. So why do we still see fake claims such as the Tianlang Royal Series, the Voice of Berlin, pmc....etc. for the niche products? Pay attention to two points: First, these fake statements, never Do not mention the sound, or the specific identification details, the dead door of the fake, etc., the only article on the product number. In fact, for these high-end hif end products with complex manufacturing processes and high sound quality, what is the counterfeiting process is more difficult than creating a licensed number? Second, some statements will emphasize the offset printing process on the back part of the product. This is the "dead door" of "parallel imports". As mentioned earlier, the licensed products sold in country A, modified the serial number, and sold to the B country, but this number is often printed in one piece with other parameters, etc., naturally it is inevitable to attach new Printing, it is certainly impossible to make a very professional.
3. Why are the big brands such as Dynaudio, Noble, B&W, JMlab, which have a dominant market share, but few “fake/parallel declarations†are issued? Is it difficult for these mainstream brands to be more difficult than some niche brands? No need to worry about fakes? On the contrary, anyway, these brands occupying the mainstream market share are the most pretentious prey of counterfeiters, and they don’t want to, and they can do it. However, from the perspective of parallel imports, these big brands of market management norms have very strict control over prices, and the storage space of parallel imports is very meager, and there is no need to use such a statement to make an article. However, we still see the existence of these brands of parallel imports, and the general agent also does not declare by default, difficult to solve? In fact, there are great mysteries here, as described above, "the licensed goods can also become parallel imports" analysis, these "Parallel imports" has always been a "marketing" change, the purpose is to maintain an annual sales task, and will not impact their own price system, if the release of "fake / parallel statement" is not a self-defeating way, slap yourself? Typical The example is Dynaudio. Before the Dana Asian company, the market has always been divided into two categories: “red standard†and “white standard†to distinguish the different price difference between “row†and “waterâ€. I believe the old people are familiar with it. More home theater knowledge, all on the home theater network () official WeChat: cnhifi.
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