Yu Binhai: Talents and Innovation to Create the Core Competitiveness of Enterprises

As a leading domestic packaging company, Foshan Guoxing Optoelectronics Co., Ltd. (hereinafter referred to as “National Star Optoelectronics”) successfully achieved its listing and achieved good development results in the first half of 2010, and has become a focus of attention in China. What are the advantages and core competitiveness of Guoxing Optoelectronics? What is its successful experience? What kind of development strategy will there be in the future? What is the reference for domestic packaging companies? On October 14, 2010, Guo Xing Optoelectronics Director Yu Binhai was the guest The 7th China International Semiconductor Lighting Forum News Center accepted an exclusive interview with the media and made a wonderful answer to the above questions.

Yu Binhai, Managing Director of Guoxing Optoelectronics

The emphasis on talent, innovation and brand is the core competitiveness of Guoxing Optoelectronics. "The history of Guoxing Optoelectronics' growth is also a history we attach great importance to talents." Yu Binhai said that since the establishment of the Engineering Technology Center in 2000, Guoxing Optoelectronics has formed a strong talent team. So far, there are more than 200 full-time developers. Among them, there are 10 doctors and 13 senior engineers and senior professors. The second is innovation. Yu Binhai said that in China's LED industry, many people think that we can only have a future with others. The risk of innovation is too great, and there are too many investments. Many companies can't make up their minds. Guoxing Optoelectronics' innovation and determination. Investment should be an element of maintaining competitiveness. "Now the main products of Guoxing Optoelectronics already have their own core patents, which is inseparable from the emphasis on independent innovation." Yu Binhai said.

At present, the development of Guoxing Optoelectronics Co., Ltd., which has been successfully listed, has been deployed. Yu Binhai said that Guoxing Optoelectronics will expand production scale, enhance product quality, and focus on industries with advantages. Currently, there are four projects that raise investment funds. . In the future, Guoxing Optoelectronics will carry out some vertical integration in strategy. At the end of 2009, Guoxing Optoelectronics invested in the US Xurui Optoelectronics. It is expected that 10 MOCVD epitaxial furnaces will be commissioned in the South China Sea in October. There should be an epitaxial wafer at the end of this year. output. For the future adoption of Xurui chips in Guoxing Optoelectronics, Yu Binhai said that in terms of the use of chips, the company will treat Xurui as a supplier at the same time, but will give priority to Xu under the same conditions. Rui products.

For Guoxing Optoelectronics' LED backlighting plan, Yu Binhai said that Guoxing Optoelectronics has just started in this field and has not yet formed a scale. The company will work more closely with the panel factory on the one hand, and will work hard on the other hand. To ensure product quality, improve internal strength, and make breakthroughs in the LED backlight devices for LCD TVs, and then develop the market.

Large-scale competition is considered to be the development trend of the future packaging industry. In this regard, Yu Binhai said that Guoxing Optoelectronics will use competitive independent innovation products to expand. At the same time, it will use the brand of the capital market to transform the technological advantages of Guoxing into talent advantage and scale advantage. Yu Binhai said that the expansion of scale cannot be a simple spread. In the process of development, Guoxing Optoelectronics has developed a technical route with its own characteristics compared with its peers. For example, in the field of high-power LED, Guoxing Optoelectronics has developed a new type. The technical route and industrialization, so in the process of scale expansion, embodies technological innovation, and the introduction of products to the market is not a simple scale expansion.

However, Yu Binhai also said that compared with European, American and Japanese companies, Guoxing Optoelectronics has some advantages in terms of cost performance, delivery efficiency and technical support, but in terms of popularity, brand and product quality, Guoxing Optoelectronics All still need to work hard. At the same time, in the layout of patents, especially the patent of white light, Guoxing Optoelectronics also needs to do some work, which is a problem that enterprises must face when they reach a certain scale. For the strategic issue of patents, Yu Binhai believes that for a manufacturing enterprise, it must first have a clear market positioning, followed by an in-depth analysis of the market, identify key nodes and make breakthroughs, such as Guoxing Optoelectronics in the big Power LED devices have advantages, and focus on research, after experiencing the imitation and absorption of innovation, and finally completely out of a technical route.

At present, listing is a hot topic in the semiconductor lighting industry. Yu Binhai suggests that it is necessary to look at the market from the perspective of building responsible enterprises and contributing to the industry. Listing has requirements for the performance of the company, but as a company must be down-to-earth, and not just performance, otherwise it will be an obstacle for companies to go to the capital market.

In addition, the lack of well-known international brands is the pain of the current development of the semiconductor lighting industry. For brand building, Yu Binhai laughs and understands his own understanding. "In any case, packaging and manufacturing should be based on the quality of products, only products. Being able to provide value for customers, the brand is valuable and sustainable," said Yu Binhai.

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