In 2007, the “turning point†of the lighting industry has emerged. The phenomenon of industry differentiation is getting worse. The days of business are also very different: a group of powerful businessmen have become the leader of the industry, and more and more have the right to speak, and small businesses have long lamented that the days are sad, business is difficult to do.
New year and new weather, in 2008, what kind of trends and changes will occur in the dealer field? Let us pay attention to:
The trend is big and full or refined
In 2008, the rise in oil prices, prices and labor costs, as well as other macro factors, will affect the profits of merchants.
As manufacturers compete for channel competition, the relationship between merchants is becoming more and more complicated. There are first-tier merchants who compete for the following prefecture-level markets beyond the secondary merchants, and there are also local merchants who have contacted the first-level merchants and manufacturers. The competition for channels between merchants is getting more and more powerful, and shuffling will be more obvious this year.
The fierce competition in the industry has made the concept of terminal success gradually popular among the people, and merchants have also strengthened the terminal, hoping to have a strong voice. The two business models between merchants have gradually surfaced: first, a refined and specialized model, and second, a comprehensive and comprehensive development model.
With the development of the industry, the classification has become more and more specialized, and it has become a direction for many merchants to develop, do professional, and penetrate. In 2008, this trend will be further strengthened. The rise of large businesses, the division of professional division of labor, such as functions, products, business models, the distinction between first- and second-line brands, etc., lead to a large number of qualified, funded, and resource-sourced fields in the fields of light source, commercial lighting, home lighting, and lighting. The strength of the strength of the business. They have the ability to integrate resources, focus on one area, have quality products, serve a stable consumer group, and naturally make themselves well developed. Brand stores will also have a great development this year.
Fine and specialized is a direction of business development, and the mode of large and comprehensive development is another development direction of the business.
The accelerated pace of life has led to limited leisure time, and convenient and fast shopping methods are becoming more and more popular. The large and complete model of big stores and terminal hypermarkets naturally came into being. In a place, there are different brands and different types of lighting and lighting products. The merchants implement unified management of these products to meet the needs of consumers at different levels. It has an excellent environment, implemented online lighting, set up a light experience hall, etc., to display the lighting products in a situational manner, let consumers experience the actual results, and set up a special designer to advise customers and even help them. design. In addition, this large and comprehensive mode has many additional functions, such as setting up a leisure area, so that consumers can enjoy leisure while shopping... Easy and comfortable store environment, good after-sales service, big store, The production of terminal hypermarkets has greatly catered to the psychological needs of customers, and has naturally been warmly welcomed by consumers. Therefore, it has also been favored by many powerful businesses. Previously, some merchants have tasted the sweetness in this block. This year, this trend will intensify and set off a small climax.
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