The domestic market for roasted glass lamps started in the early 1990s. It flourished in 2000-2004. In the late 2004, it was affected by other types of lanterns and quickly declined. Both the number of enterprises and the sales volume dropped sharply. Under this circumstance, the domestic Bronze Glass Lamps company, which is led by Qianli Lighting and Huatai Lighting, is not sitting still, but is actively taking action to cope with the various situations in the market. Their every effort is endured. Great test.
Industry test market is shrinking
The finished products of Baked Bend Glass are mainly concentrated in Huizhou and Zhongshan in Guangdong. Qianli, Alite in Huizhou, Huatai, Marantz and Haicheng in Zhongshan are the leaders in the field of baked glass lamps. After nearly four years of cruel market baptism, there are very few companies that have survived the curved glass lamps.
In the major events of China's lighting and lighting industry in 2007, there must be two things closely related to the Bronze Glass Enterprise: the implementation of “separation of production and sales†for Qianli Lighting; and the 1000th People’s Assembly Hall of Huatai Lighting. This shows that in the entire lighting industry, the Bronze Glass Enterprise still has a strong voice. Of course, this is also a microcosm of the company that strives to break through and develop itself. Under the driving effect of these two leading companies, Marantz's Korean style lights are also secretly exerted. Even so, the market for baked glass lamps is still not optimistic. In addition to enriching the existing baked glass lamps, companies are launching new product categories, expanding product lines and building specialty stores to cope with shrinking curved glass. Light market
Product testing design innovation into a problem
According to industry insiders, all the curved glass lamps have two borders, which constrains the imagination of a considerable number of lighting designers. With the limitations of materials and crafts, the breakthrough of the style of baked glass lamps has become a huge problem. At present, each bronze glass lamp enterprise in product improvement, or by adding LED decorative lighting to highlight the beautiful appearance of the product, or increase the image on the glass to reflect the warmth of the product, or use ultra-white glass, go "Korea Wind" product route. From these constantly new product designs, we can see the good intentions of the company. However, as the above professionals have said, materials, processes, and shapes have severely hampered the products of baked glass lamps, making it difficult to achieve major product design breakthroughs. Fundamentally speaking, if the above problems cannot be solved, the baked glass lamps will still be small and small in the existing styles. These problems will become the bottleneck of the market for the baked glass lamps.
Business test towards overall home lighting
When the “production and sales separation†mode of Qianli Lighting was put forward, the whole industry was waiting to see; when Huatai Lighting’s conference marketing was popular all over the country, the local news was frequently transmitted. Behind their big hand movements is a similar business line: moving towards the whole home. Qianli Lighting already has a series of products such as ceiling lamps, energy-saving lamps, brackets, spotlights, sheepskin lamps, low-pressure crystal lamps, electricians, etc., and Huatai Lighting is also promoting a full range of home lighting products, and is proud to introduce the industry’s first proposed “American styleâ€. Electrician" Huatai - Martin Electric Series. At the same time, other companies that use baked glass lamps as their main products have also moved toward home lighting. Will this change in business direction have an impact on the company's original Bronze Bronze Lamps business? Does it mean that the focus of the Bronze Glass Lamps product line changes? From the feedback of various companies, this phenomenon is not yet obvious. However, the enterprises that are in the process of transitioning the curved glass lamps will inevitably face more tests.
Channel test terminal sinking secondary and tertiary markets
This year, all companies that have bent glass lamps have proposed to sink channels to second- and third-tier cities. Huatai Lighting proposed to increase 1,000 outlets, covering all secondary cities and some key county-level markets. The main marketing tool adopted was conference marketing. Qianli Lighting continues to dig deep into the county's potential and seize the commanding heights of the county-level market. Marantz Lighting is also working in the second and third-tier markets, building a wide range of specialty stores. A series of actions of the Baked Glass Lamp Enterprise show that in the first-tier cities, consumers face a variety of lights and jewelry, and gradually away from the curved glass lamps, the second and third-grade markets, which are not rich in lighting accessories, become the curved glass lamps. The land of business. However, with the increase of second- and third-tier market outlets, more stringent requirements are imposed on the company's distribution capabilities, service capabilities, production capacity, and resource integration capabilities. This is undoubtedly a severe test for the Bronze Glass Lamp Enterprise.
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