Home Appliances Showcases Growth in Healthcare Appliances

In many cities in southern China, a foot massage parlor can be seen across several streets or lanes, intensively comparable to supermarkets and barbershops. It can be seen that Chinese people have high recognition of foot health. Nowadays, more and more people are beginning to enjoy this kind of comfort in their homes. For example, the foot tub, which allows consumers to enjoy at home, is gradually prospering.

In fact, with the increase of social pressure and the advent of China's aging society, people’s attention to health has gradually increased, and the health care appliance market is gradually growing and the market is getting better. As a pioneer in the health care appliance market, health care appliances such as massage chairs and foot tubs are considered “sunrise industries”.

<br> <br> market beginning to take shape in recent years, with the improvement of people's living conditions, increasing living space, many Chinese families to "expensive and occupy the place," the massage chair moved into the home. From the perspective of the international market, according to statistics from a certain market survey agency, it is estimated that by 2012, the global massage chair market will reach US$3.3 billion (approximately RMB 21.7 billion), and two years ago, the size of this market was only US$1.6 billion, the growth rate of the industry is significant.

In May 2011, the "Footbath Enterprise Industry Seminar" led by the China Household Electrical Appliances Association was held in Shanghai, including Shanghai Taichang Health Technology Co., Ltd., Shanghai Brothers Sporting Goods Co., Ltd., Ningbo Huangwei Health Technology Co., Ltd., and Ningbo Dragon. Many major foot bath manufacturers, such as Fu Health Industry Co., Ltd., Zhejiang Luyao Electronic Technology Co., Ltd., Shanghai Langxinte Electronics Co., Ltd., Xiangli Electric Products (Shenzhen) Co., Ltd. and Shanghai Rongtai Fitness Technology Development Co., Ltd., etc., have participated in. This meeting.

Nearly 10 million units, this is the total production of all foot bath companies participating in the meeting in 2010. According to the representatives of participating companies, this output accounts for about 50% of the total industry. That is to say, in 2010, the annual output of the Chinese foot tub industry was around 20 million units, and a certain scale of production has been formed. According to industry estimates, there are at least 200 large and small enterprises in the industry.

In early 2011, the entry of Midea will undoubtedly become a major event for the foot bath industry. An industry insider commented that the entry of large companies is indicating that the prospects for the development of the healthcare appliance market are promising in the industry. The person in charge of the United States stated that after solving the problem of food, clothing and housing, people are most concerned about health problems. With the economic development, China's health industry has also entered a period of rapid development. In fact, Midea’s focus and research on the health industry began in 2006. The foot tub is one of the most mature products cultivated in the health industry, and it is also the product with the most obvious attributes of household appliances. Therefore, the United States chose the foot tub as its entry into health. The beginning of the industry. After more than four years of preparation, Midea now has a foot bath production base with an annual production capacity of 5 million units and has achieved its own production.

Explosive Growth Needs Stage <br><br> In fact, the foot tub that has been on the market for more than ten years has only been recognized by ordinary Chinese consumers in recent years due to the promotion of many mainstream companies in the industry. Recently, the massage chair market has ushered in a new round of growth with the popularity of a well-known Hong Kong and Taiwan celebrity massage chair advertising. However, even so, the market penetration of health appliances is still very low. However, as people's attention to health has gradually increased, people in the industry are optimistic about the follow-up development of the health care industry, waiting for the arrival of the popular market "spring breeze."

Wang Changhua, chairman of Shanghai Taichang Health Technology Co., Ltd., is full of confidence in the future trend of the foot tub industry. In his opinion, as long as the industry does not develop major safety issues, the foot tub is expected to become the next “soymilk machine” with explosive growth in the market. Just around the corner.

The person in charge of the United States said: "Foottub market education" has been completed and it is about to enter the period of explosive growth. We hope that we can use the beautiful technology platform and standardized market operations to drive the entire foot bath industry to upgrade, thus bringing consumers More and better consumer and user experience."

A massage chair manufacturer told reporters that the massage chair market is expected to usher in substantial growth, especially in the previous set up a good brand image and have a high quality after-sales service of the manufacturers, will seize the opportunity in the market.

As a "chaoyang industry," health care appliances manufacturers such as massage chairs and foot tubs urgently need an international platform and an opportunity to showcase and recommend their advanced products and technologies to consumers and distributors. According to reports, at the China Household Appliances Expo to be held in Shanghai in March 2012, as the pioneering product of healthy appliances, the mainstream manufacturers of health appliances will also be present in full to show visitors the latest development of this “sunrise industry”.

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