Home Appliances Showcases New Trends in Luxury Home Appliances

The World Luxury Association predicts that in 2012, China will become the world’s largest consumer of luxury goods.

Since the entry of luxury goods into China, the "miracle" has never ceased.

From luxury goods to extravagance and waste, to squarely pursuing purchases of luxury goods, and to occupying a quarter of the world’s total luxury spending, China’s time to become the world’s largest luxury consumer nation is Big step shortening.

During the 11th Golden Week alone, the Chinese have spent 24 billion yuan on outbound consumption of luxury goods, which is equivalent to the total consumption of the domestic luxury goods market for three months, surpassing the Japanese and Europeans, and becoming the largest consumer of the global luxury goods market. Buyers.

Since the 14th CPC National Congress proposed the development of the socialist market economy in 1992, the Chinese market has undergone enormous changes. The government has encouraged the creation of wealth and consumption through multiple channels, and the rapid expansion of social capital has laid the foundation for the rapid growth of the luxury consumer market in China. A certain foundation.

However, unlike Europe and the United States and other countries that have accumulated historically accumulated luxury and exalted luxury consumer groups, Chinese consumers who have created such a large market scale mainly come from two groups: some rich classes that have already been created and extensive overdrafts. "white collar.

The above two groups of people are different in the promotion of social status and group attention when they purchase luxury goods, but they also have many similarities with Chinese characteristics: focusing on consumption patterns, focusing on product brands and manufacturers, public awareness, and obvious brands. The logo and foreign imports are the focus of luxury consumer behavior. “What brand,” “who produced,” and “where does it produce” are very important to both types of people, and they lack sufficient attention to the design concepts, cultural connotations, and enjoyment experiences that form the basis of luxury goods. . The performance of the market is that personal luxury goods such as clothing occupy the mainstream, and the stable market for household luxury goods consumption has not yet been presented.

This is consistent with the consumer groups mentality in the early days of the birth of the modern luxury consumer market, but it does not coincide with China's current luxury goods market, which has experienced a decade of development and entered a period of rapid development.

In recent years, with the influx of foreign luxury brands, the growth of domestic luxury brands, and the guidance of relevant market behaviors, wealthy groups have focused on experience and consumer trends that focus on taste, and the overall consumption concept of the luxury market will follow. Escalate gradually.

In this context, home appliances that are closely related to the lives of the general public and embody the core of family life tastes will surely become the next mainstream of luxury consumption.

This trend is reflected in the 17th China Household Appliances Expo held in March this year and in the "Eleventh" Golden Week home appliance market. During the 17th International Fair, only a few of the world’s top home appliances were sold out. Most of the viewers with purchasing power could only hope to sigh; and in the “Eleventh” Golden Week home appliance market, 60,000 yuan. The 70-inch large-screen LCD TV, 50,000 yuan worth of kitchen appliances, 30,000 yuan of central air-conditioning, and 3,000 yuan of microwave ovens are all in abundance, and sales are booming. The market is well-received.

The release of demand for high-end and luxury appliances and the introduction of culture and ideas seems to have become urgent.

Recently, the reporter learned from the China Household Electrical Appliances Association that a high-end home appliance "luxury show" based on "guidance" and "platform" has been in full swing.

China Household Electrical Appliances Association will cooperate with the American Association of Industrial Designers, join hands with the world's top home appliance brands and products to open up an "international high-end and luxury appliance zone" during the 18th China Household Appliances Expo in March 2012, striving to become the world's top home appliance brand and Products and China's ultra-high-end consumers to build an effective supply and demand platform, and correctly guide the huge Chinese luxury consumers to the world's luxury brand awareness and understanding, establish a value standard for international luxury culture and consumption.

The Industrial Designers Society of America (IDSA) is a professional organization of top industrial designers in the fields of product design, industrial design, interactive design, human mechanics, design research, and design management. In 1965, Organizations related to industrial design: the merger of the American Designers Association, the National Association of Industrial Designers, and the American Federation of Industrial Design Education. With branches in 27 countries and regions around the world, it is well aware of the concept of industrial design services and has a wealth of designer resources.

Zhu Jun, deputy secretary-general of the China Household Electrical Appliances Association, said that the American Industrial Designers Association will bring the “Outstanding Award for Industrial Design in the United States” to awards for home appliances and consumer electronics in the past ten years. It will be held at the 18th China International Exhibition Center in Shanghai next March. Home Appliances Expo "high-end and luxury appliances area" unveiled.

The American Outstanding Industrial Design Award is jointly sponsored by the American Industrial Design Association and Business Weekly Magazine. It is hailed as the "Oscar of Industry" and is the only design award in the world. It is also one of the most important award events in the global industry.

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