The electrician industry embarked on an international journey

Ten ministries and commissions including the Ministry of Commerce and the National Development and Reform Commission recently issued joint guidelines to encourage the internationalization of high-end equipment manufacturing. Advanced power equipment, especially smart equipment, is an important part of high-end equipment. How will it be internationalized?

Recently, 10 ministries and commissions, including the Ministry of Commerce, the National Development and Reform Commission, and the Ministry of Science and Technology, jointly issued guidelines to clarify the key points of internationalization of strategic emerging industries such as high-end equipment manufacturing industries. U.S. high-voltage construction has greatly increased the technical level of China's power equipment products, or will be pulled away from the curtain of going abroad.

The new policy supports the internationalization of all aspects of China Power Equipment Co., Ltd. Shandong Power Equipment Co., Ltd. Zhao Yongzhi saw the guidance, I feel very excited. "It is very forward-looking." He said, "Guiding opinions encourage high-end equipment manufacturing to make full use of global innovation resources, carry out various forms of research and development cooperation, and enhance innovation capabilities. This shows that it is not simply supporting 'going out', but 'Introduction to 'combination, to achieve a true sense of internationalization."

Ma Bin, general manager of Nantong Shenma Power Co., Ltd., also believes that “10 ministries and commissions timely proposed the goal of internationalization of advanced power equipment, which will help China’s advanced power equipment to be more successful in the international arena.”

A careful study of this guidance can reveal that this is a document that supports the internationalization of enterprises in all aspects. It puts emphasis on the promotion of internationalization of high-end equipment manufacturing and other industries, strengthens technical exchanges and cooperation in the global context, changes the mode of trade development, and also proposes innovative use of foreign capital and foreign investment.

This shows that the "internationalization" proposed by the guidance is no longer simply to sell domestically produced products abroad, but to improve the international development level of R&D, manufacturing, marketing, etc., and improve the competitiveness of the entire industry chain. . "Internationalization" is no longer the development of foreign sales of enterprises, but to improve the international adaptability of talent, companies, industrial alliances, and innovation bases. Obviously, the final direction of the guidance is to cultivate the international competitiveness of domestic enterprises.

Zhao Yongzhi stated that in order to realize the transformation from manufacturing to manufacturing in China, it is necessary to master the core technology of independent intellectual property rights. Although China's power equipment design level and manufacturing level have been greatly improved and it has received international recognition, it still lags behind the world's advanced level in terms of cutting-edge research, standards construction, and innovation capabilities. The introduction of guiding opinions has given electric power equipment manufacturers a boost in innovation. Ability to enhance competitiveness. Therefore, “Chinese companies should actively cooperate with international agencies in a modest manner to improve their core competitiveness.” Zhao Yongzhi believes.

Going out for the power equipment "Ice icing on the cake"

China's power equipment is one of the most internationally competitive products. Therefore, this policy is more likely for China's power equipment manufacturers to "get icing on the cake" rather than "send in the snow."

According to Zhuang Yu, deputy general manager of Shenma Power, Shenma's products have been sold to dozens of countries in five continents of the world and reached cooperation with more than 80% of well-known power transmission and transformation equipment manufacturers. Its sales network has basically taken shape. According to the data provided by Shandong Electric Power Equipment Co., Ltd., the company has now signed an international order of more than 310 large-scale power transformers with a total capacity of 46 million kVA and a contract value of approximately US$350 million, of which international orders in 2010 accounted for corporate orders for the year. 57% of the total.

The former vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, Liu Meikun, commented: "Overall, China's power equipment exports have continued to grow steadily and steadily in recent years, and the pace of development has shown a leap-forward and ultra-conventional nature." The reason is that the country's previous policies, equipment technology The spillover effect of horizontal improvement and the internationalization strategy of the State Grid Corporation are all reasons.

Since our country put forward the strategy of “going out” in 1999, governments at all levels have given full attention and strong support to the internationalization of enterprises. The relevant person in charge of the TBEA Hengchang Company stated that the country’s export tax rebate policy, new product export fund support policy, and government subsidy policies all increase the confidence of companies “going out” and reduce the risk of “going out”.

The more important reason is the construction of UHV, which makes the spillover effect of power equipment technology more obvious. The construction of UHV power grids started in the “Eleventh Five-Year Plan” has further promoted the upgrading of China's power equipment manufacturing industry, achieved “Created by China” and “Leaded by China”, and the international image of power equipment brands has been greatly enhanced, and it has been realized in the international market. The transition from relying on cost-effectiveness and performance to winning depends on technology and standards.

“This historic transformation has expanded the international market for Chinese products and boosted the confidence of the national manufacturing industry. With the promotion and application of UHV technology in the world, China’s power equipment will have a stronger competitiveness in the international market. Zhao Yongzhi commented.

The internationalization of the State Grid Corporation of China in recent years has also provided facilities for China’s power equipment to go global. Ma Bin repeatedly stated that by participating in the general contracting project of the State Grid Corporation of China overseas, Shenma Power's composite outer insulation products have entered the international market faster.

Although there are many achievements in the "going out" of electric power equipment in our country, if we judge according to the requirements put forward by the Guiding Opinions, the degree of "internationalization" is still insufficient. Most companies basically stay at the level of "marketing internationalization," but there are still many shortcomings in the "brand internationalization" and "technological internationalization."

The construction of an international demonstration base proposed by the guiding opinions and the cultivation of internationally-leading companies are actually “brand internationalization”. At present, China's power equipment products and ABB, Siemens and other international giants of overseas competition still remain in the low-cost winning stage, the brand reputation is not high. Only when the brand is upgraded can it be truly internationalized.

The encouragement of technology introduction and cooperation in research and development, the participation in the formulation of international standards, and the promotion of international mutual recognition by the guiding opinions are the problems of “technological internationalization”. Still taking ABB, Siemens as an example, its R&D institutions are all over the world, and R&D personnel are from various countries. Global wisdom is a strategy that I use. It is worth exploring in depth by Chinese power equipment manufacturers.

With the continuous improvement of China’s national strength and the ever-increasing influence, it is inevitable that a wider and deeper international exchange will occur. The realization of China’s international influence needs not only to be expressed at the cultural level, but also at the economic and technical level. From this perspective, power equipment manufacturing as a representative of China's advanced manufacturing, long way to go.

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