With the rapid advancement of artificial intelligence, speech recognition, big data, and sensory interaction technologies, along with the continuous enhancement of people's living standards, the demand for intelligent living is rapidly growing. As an integral part of modern life, home appliances are transitioning from traditional models to smarter, more energy-efficient, and safer options, making daily life more convenient, secure, and efficient. This shift toward smart living presents unprecedented opportunities and challenges for the home appliance industry.
This is both the best and most challenging period for the home appliance sector. Looking back, the author believes that every major industrial transformation is shaped by the conditions of its time. In today’s era of significant change and development, industries are undergoing a transformative process akin to "rebirth," aligning themselves with the needs of the times. The home appliance industry is no exception, facing the inevitable path of evolution and innovation. Thus, as members of this industry, our responsibility is to understand the era and adapt to its trends.
Yu Daihui, Vice President of Infineon Greater China and Head of the Industrial Power Control division, explained this era from the perspective of supply-side reform, mass innovation, consumption upgrades, and globalization: "This is the golden age for the home appliance industry. It will drive efficient collaboration and mutual benefit among upstream and downstream players in the industry. Yet, it also presents challenges. Opportunities and challenges coexist, shaping this pivotal moment."
Infineon, a German semiconductor company closely linked to the home appliance industry, has evolved its strategies to align with China’s transformative era. Summarized succinctly: "Infineon has shifted its strategy from 'Winning in China' to 'Winning with China.' From establishing a local ecosystem to supporting emerging industries, helping local clients access global markets, and ultimately contributing to 'Made in China 2025,' Infineon aims to become a trusted partner of both the Chinese government and local enterprises.
The current era shapes industry trends. In an intelligent, interconnected world, people's lives are becoming increasingly automated, and smart features are becoming standard across many products. As Fu Xin, Director of Smart Home R&D at Midea, noted, "Products without intelligence feel outdated." Intelligence is the defining trend of our time, and leveraging this trend is crucial for success in this competitive landscape.
He Jinming, General Manager of Industrial Online Appliance Division, observed several shifts impacting China’s home appliance industry:
1. Demand shift: A 70% focus on large-scale replacements, with qualitative changes expected.
2. Driving forces: Consumption upgrades and corporate transformations fuel industry growth.
3. Global expansion: Companies are investing in overseas acquisitions and mergers to expand their global footprint.
4. New growth drivers: Kitchen appliances, dishwashers, and health-focused products are emerging as key sectors.
5. Domestic market: The home appliance market exceeds 774.2 billion yuan and continues to grow.
6. International outlook: Benefiting from the Belt and Road Initiative and currency devaluation, the global market is promising. Through strategic exploration, companies are finding new opportunities abroad.
He Jinming concluded, "In the next 3-5 years, China’s home appliance industry will see the rise of globally competitive unicorns in specific segments."
From appliances to smart homes, China’s journey from a manufacturing giant to a global powerhouse in home appliances continues. Hu Xiaohong, Director of the Information Consulting Department of the China Household Electrical Appliances Association, emphasized the 13th Five-Year Plan goal: "By 2020, China aims to join the ranks of global home appliance powerhouses." She highlighted three critical elements: diversity, quality, and branding. For细分 categories, distinct paths exist:消费å‡çº§drives smart product adoption, yet core technologies like sensors, controls, and high-performance chips remain a challenge.
At Infineon’s Home Appliance Ecosystem event, Fu Xin, Director of Smart Home R&D at Midea, shared his vision: "A single smart product is insufficient; what consumers truly seek is an interconnected, scenario-driven experience." The author agrees—only when household devices seamlessly integrate into users’ lifestyles and applications can they be truly practical.
Despite starting later than developed nations, China’s smart home industry has grown rapidly due to immense market demand. By 2018, the smart home market reached 180 billion yuan, attracting significant investment and fostering fierce competition.
Smart homes embody the Internet of Things, connecting security systems, lighting, entertainment, networks, and appliances to create a more convenient, safe, and efficient living environment. Since 2014, Midea has led the charge with its M-Smart strategy, integrating hardware, cloud services, and terminals to deliver comprehensive smart home solutions.
While China’s smart home market remains largely untapped, competition is intensifying. Industry experts agree that building robust ecosystems, innovating continuously, and achieving technological breakthroughs will define future success.
Finally, echoing the sentiments of Infineon’s Greater China Vice President during their first UK home appliance ecosystem event, "Only through efficient cooperation, mutual benefits, and joint innovation among manufacturers can we foster an open, inclusive ecosystem. Together, we can offer superior products and solutions, ensuring the continued prosperity of the home appliance industry."
Stylus Pen Tips,Replacement Stylus Nibs,Replacement Tip,Active Stylus Tip,Stylus Pen Tip Nib
Shenzhen Ruidian Technology CO., Ltd , https://www.wisonen.com