[Source: "High-tech LED" magazine January issue (total issue 61) Text|Reporter Wen Zhao] High-tech LED Industry Research Institute (GLII) statistics show that in 2014 LED industry mergers and acquisitions cases more than 30, "big fish Eating small fish has become a normal state of the evolution of the LED industry. M&A has become an important means for enterprises to become bigger and stronger and the industry is developing, and market concentration will be further improved.
Jiangxi Lianchuang Optoelectronics Technology Co., Ltd. (hereinafter referred to as “Lianchuang Optoelectronicsâ€) naturally wants to get a share as a listed company. Lianchuang Optoelectronics has always achieved economies of scale in the first phase and reduced costs and efficiency in the second phase. Improve the profit rate, improve the technical content of products in the third stage, produce differentiated effects, reflect the three-stage development pace of economic benefits, adopt effective measures to reduce costs and increase efficiency, and improve the efficiency of the Amoeba business model. Profit margin.
Sun Ning, president of Lianchuang Optoelectronics (600363.SH), said confidently, "I look forward to the return of our king."
Therefore, Lianchuang Optoelectronics will make full use of the capital market to promote the rapid development of the company's strategic thinking, rely on the existing industrial base, play a capital operation role, actively introduce new business forms with strategic coordination effects, form a development synergy through combing integration, and do a big job. Strong business.
Lianchuang Optoelectronics was initiated by five high-quality electronic companies, including Jiangxi Electronic Group Corporation, Jiangxi Wire and Cable General Factory, Jiangxi Huasheng Communication (Group) Co., Ltd., Jiangxi Hongsheng Equipment Factory and Jiangxi Tsinghua Taihao Technology Group Co., Ltd., 1999. The joint-stock company established in June; listed in the Shanghai Stock Exchange in March 2001, became the first listed company named after “optoelectronicsâ€; in April 2011, the company’s major shareholder was restructured and became a modern enterprise with diversified equity.
In 2014, the company plans to complete revenue of 2 billion yuan. From the perspective of the industry sector, the company's LED backlight sector is the fastest growing, achieving multiple growth, scale effect is prominent, products are widely used in Lenovo, TCL and other first-line brands, the rest of the company's business is relatively stable.
In addition to facing the market normality of "big fish eating small fish", it also has to cope with the dilemma of domestic peers' low-price competition and international counterparts' patent technology blockade, which also makes many companies survive in the cracks.
“Lianchuang Optoelectronics unswervingly implements economies of scale and adopts a total cost leadership strategy to benefit from the scale of the economy.†Talking about how to face this situation, Sun Ning said lightly, in the market economy environment, industry competition is impossible. Avoid, the use of price wars can not be avoided, but in the competition, the price war can only be used moderately, mainly relying on innovation and quality to shape the brand reputation, cultivate customer loyalty, in order to achieve sustainable development.
At the same time, Lianchuang Optoelectronics implements the strategy of strengthening the key large customer group market, combines the three elements of “resources, indicators and risks†to do a good marketing mix, make full use of the effective resources of key minority, and generate the effect of “groupâ€; Chain construction promotes the implementation of the entire industry chain strategy to meet the needs of different areas of sustainable market capacity development.
Sun Ning said that Lianchuang Optoelectronics will further promote the independent innovation of LED common technology, improve product reliability, consistency, stability, reduce product cost, improve the industrial chain, and promote LED chip and product application suitable for industrial development level. Make domestic LED products truly benefit the general public; and give full play to the advantages of provincial LED core enterprises and the role of industry alliance member units, increase the participation of industry standards, promote the establishment and improvement of industry standard systems, and coordinate the establishment of patent pools and intellectual property public Service Platform.
Jiangxi Lianchuang Optoelectronics Technology Co., Ltd. (hereinafter referred to as “Lianchuang Optoelectronicsâ€) naturally wants to get a share as a listed company. Lianchuang Optoelectronics has always achieved economies of scale in the first phase and reduced costs and efficiency in the second phase. Improve the profit rate, improve the technical content of products in the third stage, produce differentiated effects, reflect the three-stage development pace of economic benefits, adopt effective measures to reduce costs and increase efficiency, and improve the efficiency of the Amoeba business model. Profit margin.
Sun Ning, president of Lianchuang Optoelectronics (600363.SH), said confidently, "I look forward to the return of our king."
Therefore, Lianchuang Optoelectronics will make full use of the capital market to promote the rapid development of the company's strategic thinking, rely on the existing industrial base, play a capital operation role, actively introduce new business forms with strategic coordination effects, form a development synergy through combing integration, and do a big job. Strong business.
Lianchuang Optoelectronics was initiated by five high-quality electronic companies, including Jiangxi Electronic Group Corporation, Jiangxi Wire and Cable General Factory, Jiangxi Huasheng Communication (Group) Co., Ltd., Jiangxi Hongsheng Equipment Factory and Jiangxi Tsinghua Taihao Technology Group Co., Ltd., 1999. The joint-stock company established in June; listed in the Shanghai Stock Exchange in March 2001, became the first listed company named after “optoelectronicsâ€; in April 2011, the company’s major shareholder was restructured and became a modern enterprise with diversified equity.
In 2014, the company plans to complete revenue of 2 billion yuan. From the perspective of the industry sector, the company's LED backlight sector is the fastest growing, achieving multiple growth, scale effect is prominent, products are widely used in Lenovo, TCL and other first-line brands, the rest of the company's business is relatively stable.
In addition to facing the market normality of "big fish eating small fish", it also has to cope with the dilemma of domestic peers' low-price competition and international counterparts' patent technology blockade, which also makes many companies survive in the cracks.
“Lianchuang Optoelectronics unswervingly implements economies of scale and adopts a total cost leadership strategy to benefit from the scale of the economy.†Talking about how to face this situation, Sun Ning said lightly, in the market economy environment, industry competition is impossible. Avoid, the use of price wars can not be avoided, but in the competition, the price war can only be used moderately, mainly relying on innovation and quality to shape the brand reputation, cultivate customer loyalty, in order to achieve sustainable development.
At the same time, Lianchuang Optoelectronics implements the strategy of strengthening the key large customer group market, combines the three elements of “resources, indicators and risks†to do a good marketing mix, make full use of the effective resources of key minority, and generate the effect of “groupâ€; Chain construction promotes the implementation of the entire industry chain strategy to meet the needs of different areas of sustainable market capacity development.
Sun Ning said that Lianchuang Optoelectronics will further promote the independent innovation of LED common technology, improve product reliability, consistency, stability, reduce product cost, improve the industrial chain, and promote LED chip and product application suitable for industrial development level. Make domestic LED products truly benefit the general public; and give full play to the advantages of provincial LED core enterprises and the role of industry alliance member units, increase the participation of industry standards, promote the establishment and improvement of industry standard systems, and coordinate the establishment of patent pools and intellectual property public Service Platform.
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