Philips: Depicting the 2009 Fashion Consumption Formula


In the mall, I found such a store, exactly the same as the real home. Shopping, no longer browsing in front of the counter, will not lose direction in the complicated shelves, real touch pure space. Stepping into it, the spirituality of the four-walled lights is in an instant, and the beautiful and intimate feelings are born. This is the live experience that hangs in the recently opened Philips Fashion Lighting Pavilion. As the world leader in the lighting industry, Philips has set its perspective on the starting point of zero-distance with Chinese consumers, depicting the fashion formula for 2009 lighting consumption.

In March, Philips Lighting Fashion Lighting Hall opened in Shanghai Hongxing Meikailong Wenshui Road. The Philips fashion lighting that combines energy saving and artistic atmosphere in the simulated home scenes of the living room, bedroom, study, bathroom, etc., can enjoy the fascinating and fascinating charm, bringing consumers a one-stop shopping experience.

Living room: open an elegant and natural window

Open the door, walk into the lighting hall, and step into the elegant living room, which opens up a natural and simple space for you. Immerse yourself in the warm, soft light, watching TV, gathering with friends, and the fatigue and stress of the day will vanish. With a simple line and curve, the chandeliers of the Philips style series use high-quality glass shades and pure metal structures. The energy-saving and efficient lamps bring bright and soft light, and the simplest shape is used to deliver the most beautiful. meaning. The exquisite Table Lamp in the living room, such as Philips Mullis, is just right, and the taste is elegant. It has a smooth and round columnar body with three brilliant colors of red, green and white. Lying on the sofa, rushing for a cup of coffee, listening to a symphony, the soft light makes your heart wander like a cloud.

Bedroom: docked in a warm and romantic harbor

Entering the warm and welcoming bedroom of Philips, in this free world, you seem to be the king who dominates everything. Stylish lighting is personalized to meet your changing mood and the pursuit of high quality of life. Philips' newly launched ya series of glass ceiling lamps are romantically cloaked for your living room. The elegant, elegant, elegant and elegant products are made of high-quality glass, in which the artificial hand-painted craftsmanship of Yacai is used. Such as synchronizing into an elegant and magnificent palace. When you recline on the bed to read a book or watch TV, the elegant and natural Philips Ling series table lamp, with Ling Luo floor lamp, wall lamp, to bring you peace and quiet light.

Bathroom: Enjoy safe and comfortable space

Want to enjoy the joy of bathing? Take a look at the illuminated bathroom that Philips has created for you. The stylish and simple Philips water cloud series, from ceiling lamps to wall lamps to mirror headlights, creates a low-key and gorgeous private space. The water resistance factor marked on the luminaire can guide you to use the specific area in the bathroom and use it safely in a humid environment. Philips energy-saving Yuba series 1 second instant heating, heating lamp after 4 degrees shower test, safety explosion-proof; and unique dual fuse design and anti-leakage system, strengthen overheat protection, use more assured.

Energy saving and stylish - the new concept of Philips lighting

After acquiring PLI, the leading consumer lighting company in Europe, Philips has achieved unprecedented vibrancy in the launch of new products and the trend of lighting. After purchasing PLI, it maintains 25% of technological innovation and product innovation every year; and makes full use of its leading energy-saving technology advantages, in the development trend of consumer lamps, the design concept and energy-saving needs are perfectly matched.

Starting this year, Philips will greatly accelerate the construction of this channel of close contact with the Chinese market. In addition to the opening of three brand stores in Shanghai and Jiangsu during the same period; from April, 12 brand stores will be established in Beijing, Zhejiang, Shandong, Guangdong and other provinces and cities. By the end of this year, there will be 60 consumer lighting brand stores covering most of the first-tier cities such as Beijing, Shanghai and Guangzhou. The size of another store in the store will also reach 1,200 at the end of this year.

To create a healthy and comfortable life for more Chinese consumers, the establishment and development of the Fashion Lighting Museum is an example of Philips Lighting's closer proximity to the Chinese market.

Experience the dream of a new home life brought by Philips Lighting Fashion Lighting Hall. Do you want to make it a dream come true? 2009, let the chic, energy-efficient lamps put your home in the spring fashion.

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