Sanxiong Aurora Nie Jianqiang: Complementing online and offline channels to enhance consumer experience

Recently, Nie Jianqiang, director of the Sanxiong Aurora Home Project Department, told reporters that the development trend of e-commerce should be said to be the same as the development trend of LED. This is also a fact that cannot be avoided at present.

Sanxiong Aurora has been considering the issue of e-commerce in the past few years. In 2013, Sanxiong will gradually establish an e-commerce platform to allow consumers to buy some products with higher cost performance online. At the same time, Sanxiong Aurora also hopes that through some online stores under the current online, consumers will feel the application and experience of Sanxiong Aurora products, so that consumers can intuitively feel the texture of Sanxiong Aurora products, and hope to achieve online Better complement each other.

In addition, Nie Jianqiang said that Sanxiong Aurora is currently based in the retail store, and has built more than 300 specialty stores, and will further increase the development of specialty stores. At the same time, the construction of the LED Experience Hall will be carried out nationwide. At present, the LED Experience Hall has been opened in Beijing and Zhongshan, and will be gradually opened in Shanghai and Hangzhou in the future.

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