Despite serious losses in the television business, Sony Chief Executive Officer Stringer said in an interview with the Wall Street Journal on the 10th that Sony is actively developing a new television. He also refuted the New York Post reported that he will step down in March 2012 as a false rumor. In response to the fierce competition in the TV market, Stringer said that Sony's large number of R&D teams have begun to develop different types of new television. Stringer said that he "had no doubt" that Steve Jobs had started developing new televisions for Apple before his death, so we can no longer sell more kinds of televisions. We are now losing every television. Stringer did not reveal the details of Sony's next generation of new TVs, just as Apple is also obsessed with developing new TVs. It is still hard to imagine what the next generation of television will be like, but the current trend is to focus on producing thinner and better TVs. TV makers will continue to promote 3D TVs. However, Stringer admits that he really underestimated the difficulty of promoting 3D TV production, and pointed out that this is an urgent problem to promote 3D TV.
Last week, Sony forecasted that the loss for the fiscal year ending in March next year would reach 1 billion U.S. dollars, mainly because of the television business. Sony has been under the influence of declining market demand and price in the past 10 years. The television business has performed poorly. Stringer believes that if it is not a natural disaster, this year should be able to maintain profitability; he estimated that the game network services suffered this year, a strong yen and natural disasters have caused Sony to lose about 3 billion US dollars.
Other players are also facing the winter of television sales. Due to the similar type of televisions sold in the market, prices are often the key to consumers' decision to purchase. Recently, due to declining market demand in the United States, Europe, and Japan, profit pressure has also increased. Sony once dominated the global television industry, but its LCD R&D started relatively late, making South Korea's Samsung and Lejin Electronics take the lead. In addition, 3D TVs have failed to attract consumers’ attention. Sony’s Internet TV with Google’s operating system is also difficult to manage.
Sony shares rose 2.42% on the Tokyo Stock Exchange on the 11th, closing at 1,354 yen per share. Sony's share price has fallen by 53.7% this year; since June 22nd, 2006, Stringer has fallen more than 60% since he took over as CEO. Its rival Samsung's share price has almost doubled.
Stringer denied that the New York Post reported rumors that he would step down in March next year. He also said that he would lead Sony to profit and compete with his rivals.
Last week, Sony forecasted that the loss for the fiscal year ending in March next year would reach 1 billion U.S. dollars, mainly because of the television business. Sony has been under the influence of declining market demand and price in the past 10 years. The television business has performed poorly. Stringer believes that if it is not a natural disaster, this year should be able to maintain profitability; he estimated that the game network services suffered this year, a strong yen and natural disasters have caused Sony to lose about 3 billion US dollars.
Other players are also facing the winter of television sales. Due to the similar type of televisions sold in the market, prices are often the key to consumers' decision to purchase. Recently, due to declining market demand in the United States, Europe, and Japan, profit pressure has also increased. Sony once dominated the global television industry, but its LCD R&D started relatively late, making South Korea's Samsung and Lejin Electronics take the lead. In addition, 3D TVs have failed to attract consumers’ attention. Sony’s Internet TV with Google’s operating system is also difficult to manage.
Sony shares rose 2.42% on the Tokyo Stock Exchange on the 11th, closing at 1,354 yen per share. Sony's share price has fallen by 53.7% this year; since June 22nd, 2006, Stringer has fallen more than 60% since he took over as CEO. Its rival Samsung's share price has almost doubled.
Stringer denied that the New York Post reported rumors that he would step down in March next year. He also said that he would lead Sony to profit and compete with his rivals.
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