The application of AMOLED material panel is as large as TV, as small as smartphone, we can see it. Since 2010, AMOLED material panels have been showing steady growth. By the end of 2013, the shipment size of AMOLED panels has reached an astonishing $500 million. This achievement is mainly based on the fact that many high-end smartphones use AMOLED panels as the main display technology of their products, and a considerable number of consumers have high enthusiasm for them.
However, with the high-end smartphone market beginning to be saturated, AMOLED display technology has had to start looking for newer areas to continue to maintain its rising posture. At present, high-end smartphones account for 50% of the market share of AMOLED panels. At the same time, there are still more new technologies such as PHOLEDs that compete with AMOLED display technology in the market, and even pose a threat.
At present, the entire AMOLED panel market is dominated by Korean manufacturers. Many companies are working hard to develop more advanced AMOLED display technology to compete with Samsung's display division.
IHS, a well-known market information service company, recently released a market observation and forecast report on AMOLED display technology. HIS believes that as the demand for smartphone displays has been filled, AMOLED shipments may decline slightly, and the competition it faces will become more intense. However, HIS predicts that the future prospects of AMOLEDs will remain very bright, with annual shipments expected to reach 600 million in 2018.
Of course, the demand changes in the high-end smartphone market will not be great, and the new market growth point for AMOLED display technology is a more problem to be faced. The first and most viable way to apply AMOLED display technology to mid-range and entry-level handsets is because the mid- to low-end handsets are currently the largest growth segment in the smartphone market. At present, even Samsung's mid-range products, including the Galaxy Ace series, use TFT-based screens instead of AMOLEDs, but this state may change in the future.
From this year's CES 2014 Consumer Electronics Show, we can see that in the next few years, wearable devices will have explosive growth, and AMOLED display technology can also find new markets in these "little guys". Growth opportunity.
However, this may require manufacturers to shift their focus away from the production of larger displays, which in turn may leave a vicious opportunity for other competitors. Domestic panel makers, including BOE, Tianma and Visionox, have begun mass production of small and medium sized AMOLED panels to meet domestic demand. And Japanese and Taiwanese manufacturers are also poised to challenge Samsung's dominant position in the market.
Assume that if Samsung is overtaken by other vendors from the first throne in the AMOLED market, the overall market landscape will change a lot, especially for other smartphone manufacturers, they no longer have to compete from their own. The opponent bought the AMOLED display panel there. LG Display has expanded its new 8.5G AMOLED production business and has begun mass production. In the future, LG and Samsung will become more competitive in the AMOLED field, and with the competition we will see more new technologies. In addition, the main resistance to the further expansion of production scales for domestic and Japanese manufacturers is the patent for the production process of AMOLED panels, which are mainly held by Samsung and LG.
Looking ahead, we all know that Samsung, JDI and LG are developing foldable flexible AMOLED display technology. These companies, including Samsung, are likely to be the first to introduce finished products using the technology, and in 2015 will be very likely to be officially introduced to the market. If the flexible AMOLED display technology successfully enters the field of smart phones or wearable devices, the AMOLED market will see another explosive growth.
There is another thing for Samsung and other companies to further improve their AMOLED technology production process, that is, whether it can successfully develop a high-resolution AMOLED panel supporting 2560×1600 pixels to match the new flagship use such as Galaxy S5. . If AMOLED display technology wants to continue to maintain its position in the display market, then it has to face competition with products that also have high resolution but use liquid crystal display. For example, the release has the same 2560×1600 resolution. Rate LCD display OPPO Find 7.
As more and more products using AMOLED display technology come out, 2014 can be said to be an important year for this technology to become the top display technology in the field. For the average consumer, AMOLED technology, IPS LCD liquid crystal display technology and PHOLED technology used in LG G Flex have their own supporters, users interested in this topic can express their opinions in the message.
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