From a global perspective, the ideology and genre of hotel design come from the United States, Europe, and Asia, and we have not yet. What caused our hotel design to lag behind people? What problems exist in our hotel design? What causes our hotel to make no money? Aladdin Lighting invites hotel research and design expert Wang Wei to explain the hotel design carefully. Every aspect.
What are the main problems in domestic hotel design?
Today, many hotels in our country have a lot of phenomena, not all of them, but they are quite common in terms of fragility, too little profit, too long payback period, or no return at all. Because these hotels have not implemented professional and correct planning and design from beginning to end, if you want to do hotel design, you must understand the goals and objectives of the hotel design? Not only as a form of design, as a style design . Professional and correct hotel design can solve this problem, but can it rely on fashion design? Or rely on life design methods? This is a problem.
The number of hotels in China is large and the profit is small. What causes the hotel to make no money?
There is a set of data on the vitality of the hotel. In 2006, the global hotel industry revenue was $6.47 trillion. This figure is quite impressive. This is the hotel industry, not tourism. In 2006, China’s hotel industry revenue was $70 billion, which is exactly the last fraction, accounting for 1.08% of global hotel revenue. What does this mean? It shows that our hotel industry is making too little money, and the number of our hotels is very large. This is very different from foreign hotels. What is the reason? It has something to do with design.
If you think about it rationally, we will find that our interior design has a considerable cloning habit, and it creates a problem of localization and popularization. Many domestic hotels are built in the same way as urban business hotels. If you want to design a hotel project, you must think about what Beijing's international hotel is like. What kind of hotel is Shanghai? Let's visit Visit and use our hotel design. This accidentally sets the style of others. We say that the current hotels in China are similar in appearance. This kind of sprawling, non-category hotel clones has changed little in most cities in China.
Is this related to the absence of a special hotel designer in China?
Yes. The hotel interior design has been replaced by the customary statement of decoration design, which makes this complete design profession diluted, dismembered, superficialized and simplified, resulting in a large number of similarities in the interior style of our hotel. In this case, the true meaning and scientific methods of hotel design are easily overlooked.
We know very well that architectural design is architectural design, interior design is interior design, and graphic design is graphic design, but we do not have decoration design. In fact, we have been accustomed to a saying for a long time, because in the past, after the reform and opening up, China’s old buildings were relatively pale and needed to be renovated, so the concept of this decoration was made. But everyone has to remember that it is definitely not a design profession, it is not a profession, it is a job.
So, does China's design profession need to reshuffle?
At least subdivide. Interior design can be divided into decoration design, because you have to design for these building materials. The second is home design, home design is too important, not to say that some ready-made furniture, here is a design. Third, lighting design, lighting design has a very important meaning, playing an indispensable role in the entire indoor environment. There is also an artistic environment, which is all in the interior design. If it is subdivided, there is also a fabric design, as well as indoor product design, interior furnishings, all of these knots, called interior design. If we turn the decoration design into an interior design, this will be broken, because the decoration design pays attention to too few faces and repairs the less aesthetically pleasing design. This concept must not be confused.
What is the most important element in terms of hotel design?
Hotel design should be charming, energetic, fascinating and fashionable. What is fashion? It is a bit fashionable. Traditional, classic hotel styles seem to be outdated, and stylish design is indispensable, but one thing is that if it's all fashionable, it's troublesome. At the same time, it should be noted that fashion is short-lived, so you have to put fashion in a space that does not need to be transformed for ten years, that is, one or two years is fashion, and later it is outdated.
In addition, it is very important that design can't live without life. Life design is the foundation of hotel design. But the hotel also needs fashion, fashion design is the darling of contemporary style, but also the highlight of hotel management. You can't attract people, and you can't attract people's attention. When you look at the current entertainment programs, you find that the voices of these hosts are getting higher and higher, which is different from the previous ones. Why is it getting higher and higher? Your voice is not big. If you don't have 16 decibels or more, there will be no bright spots, no highlights, and people who listen will not feel the excitement, and they will not attract people. This is the same as the interior design. You have to have some fashionable designs, but pay attention to what you have done to make people live. This is different from the stage performance. The stage performance is a short-lived thing, but you make it. The thing, if it is a particularly excessive, particularly fashionable shape and color, is a bright spot, but it is also easy to lead to some problems.
Is there a conflict between life design and fashion design?
In fact, our hotel can have both a healthy body and a trend that is not behind the times. Fashion and vitality are not contradictory. But the creation of vitality requires a rigorous and complete process that requires adherence to the rules, and fashion requires only inspiration and sensitivity. You need to have a deep accumulation and accumulation. You need to understand the game in this design. It is not enough to know the pieces. What to do? Do life design, do this thing, ten or twenty years will not fall behind.
Summarize your successful design in one sentence.
Fashion design, we need it? The vitality designer is the most important. No matter how big the design is, you must think about it. After five years, what will happen after ten years? Combine vitality design and fashion design. Together, you should get a success.
Introduction to Wang Wei: Hotel research and design expert. He studied mechanical engineering at Tsinghua University, interior design at the Central Academy of Arts and Crafts, and English major at Peking University. He taught at the Central Academy of Arts and Crafts (now the Academy of Fine Arts of Tsinghua University) for many years. In 1998, he founded China's first professional hotel design company: 345; in 1999, he first introduced the system concept of professional hotel design in China. He has traveled extensively in the United States, Europe and Asia, and has extensively studied hotel design; in 2006 he published the monograph "Hotel and Hotel Design." In the past 10 years, it has provided architectural design and interior design for nearly 100 hotels in China.
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