In 2017, the color TV market experienced a general downturn, with panel prices significantly impacting the first half of the year. Although the second half showed some improvement, the overall market remained underwhelming. As we bid farewell to 2017, what trends can we expect for color TVs in 2018? Let’s explore five key themes that will shape the industry.
**Keyword 1: Big Screens**
According to the "China TV Consumption and 2018 Trend Forecast Report," consumers most desired TVs in the 50-60 inch range when upgrading. Data from China Yikang shows that large-screen TVs saw a significant sales increase during the Double 11 and Double 12 shopping festivals, especially 55-inch models. Rising consumption levels have boosted purchasing power and demand for high-quality living experiences.
With BOE's 10.5-generation line in Hefei now operational, it's producing large panels like 65-inch and 75-inch models, reducing costs and making big screens more affordable. Future lines from Huaxing Optoelectronics and Innolux will further drive down prices. Major events like the World Cup and Winter Olympics will also boost demand for large-screen viewing experiences.
**Keyword 2: Artificial Intelligence**
Intelligence is becoming a core trend in the home appliance industry. In 2017, AI-powered TVs started to emerge, with companies like Haier launching smart home solutions. The Ministry of Industry and Information Technology introduced a three-year plan to promote AI development, which benefits the TV sector. Market share for AI TVs increased by 80% YoY, and as consumer preferences evolve, AI will be a major driver for the color TV market in 2018.
**Keyword 3: 8K**
Sharp launched the world’s first consumer-grade 8K TV in August 2017, introducing 8K technology to households. By the end of 2017, 4K penetration reached 55%, signaling a shift toward higher resolution. LG Display and Sony have made strides in 8K OLED and HDR, indicating rapid technological progress. With BOE’s 10.5-gen line focusing on 8K production, and Sharp releasing an affordable 8K broadcaster, content availability is improving, making 8K TVs more accessible.
**Keyword 4: Internet TV**
The decline of LeTV highlighted the challenges in the internet TV sector. Sales of internet TV brands dropped by 11% in the first three quarters of 2017, while Xiaomi and others gained momentum. Despite this, the sector still faces issues with supply chain and manufacturing capabilities. Traditional brands are better positioned to handle price fluctuations, but internet TV companies need to differentiate themselves to stand out in a competitive market.
**Keyword 5: QLED vs. OLED**
Both QLED and OLED technologies have seen strong growth. OLED TV sales in China rose over 50% in 2017, reaching 200,000 units. QLED, however, outperformed OLED, with sales doubling from 600,000 to 1.2 million units. While OLED faces production challenges, QLED is expected to see lower prices and reach 3.2 million units in 2018. The competition between these two technologies will continue to shape the market.
In 2017, the Chinese TV market remained flat compared to 2016, with around 48 million units sold. While 2018 may bring recovery due to falling panel prices and major sporting events, the exact direction remains uncertain. For more updates on smart TVs and related products, visit Smart TV/box information, your go-to source for smart TV news, reviews, and tech insights.
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