After entering the recovery period after the downturn, unlock 5 key words for TV products in 2018

In 2017, the color TV market experienced a general downturn, with panel prices significantly impacting the first half of the year. Although the second half showed some improvement, the overall market remained underwhelming. As we bid farewell to 2017, what trends can we expect in the color TV industry in 2018? Let's explore through several key themes. **Keyword 1: Big Screen** According to the "2017 China TV Consumption and 2018 Trend Forecast Report," the most desired TV size for replacement in 2017 was between 50-60 inches. Data from China Yikang shows that large-screen TVs gained significant traction during the Double 11 and Double 12 sales events, with 55-inch models leading in sales. Rising consumer spending power and a growing demand for high-quality life have driven this shift. BOE’s 10.5-generation line in Hefei is now operational, producing large panels such as 65-inch and 75-inch models. This advancement improves glass substrate utilization, lowers production costs, and reduces the price threshold for big-screen TVs. With upcoming events like the World Cup and Winter Olympics, demand for large-screen TVs is expected to grow further in 2018. **Keyword 2: Artificial Intelligence** Artificial intelligence (AI) has become a major trend in the appliance industry. In 2017, AI-enabled home appliances started gaining traction, with Haier launching its first AI+ smart home solution. Several manufacturers also introduced AI-powered TVs, aiming to enhance user experience. The Ministry of Industry and Information Technology launched the "Three-Year Action Plan for Promoting the Development of a New Generation of Artificial Intelligence Industry (2018–2020)," supporting AI integration into TVs. The market share of AI TVs increased by 80% year-on-year in 2017, signaling that AI will be a key driver of growth in 2018. **Keyword 3: 8K Resolution** Sharp made headlines in August 2017 by releasing the world’s first consumer-grade 8K TV. By December 2017, 4K TV penetration reached 55%, indicating a clear path toward higher resolution. LG Display announced successful development of 8K OLED TVs, while Sony registered an 8K HDR trademark, signaling a new wave of innovation. BOE’s 10.5-generation line is also focused on 8K panel production, and Sharp plans to mass-produce 8K panels in Guangzhou. Additionally, Sharp released an affordable 8K broadcaster, addressing content shortages and enabling consumers to enjoy 8K content directly. **Keyword 4: Internet TV** The decline of LeTV in 2017 marked a turning point for the Internet TV sector. According to Ovid Cloud Network, sales of Internet TV brands fell by 11% in the first three quarters of 2017. However, brands like Xiaomi and others saw growth after LeTV's downturn. Despite this, competition among Internet TV brands will continue in 2018. Many lack strong supply chains and manufacturing capabilities, making them vulnerable to panel price fluctuations. To stand out, these brands need to innovate and offer unique products that can capture market attention. **Keyword 5: QLED and OLED** Both QLED and OLED technologies have seen significant growth in recent years. In 2017, domestic OLED TV sales exceeded 200,000 units, with over 50% growth. QLED TVs, which grew from 600,000 units in 2016 to 1.2 million in 2017, performed even better. LG, Sony, and Skyworth are continuing their efforts in the OLED space, though panel yield issues may limit growth to around 550,000 units. Samsung, TCL, and Hisense are leading the QLED charge, with falling prices expected to drive sales to 3.2 million units in 2018. Overall, the Chinese color TV market in 2017 remained flat compared to 2016, with an estimated annual sales volume of 48 million units. While 2018 is expected to bring recovery due to falling panel prices and major sporting events, the exact performance remains to be seen. For more information on smart TVs and boxes, visit Smart TV/box information network sofa butler (http://).

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