Cracking the new global communications leader-Huawei's secret

The Economist called it "the disaster of European and American multinational companies", and Time magazine called it "the most dangerous competitor of all telecommunications giants," said Hans Vestberg, Ericsson's global president. It is our most respected enemy, "Cisco CEO John Chembers said in response to a question from the Wall Street Journal:" I knew our strongest opponent must have come from China 25 years ago. "

These words all describe a mysterious Chinese company-Huawei.

Li Ruihua, a professor at the School of Business, Taiwan University of Political Science, believes that Taiwanese companies can reflect on Huawei by knowing it. Do n’t be like the rabbit in the “tortoise and hare race”. They are surpassed by the turtle unconsciously. leopard.

Why do you need to know Huawei and Huawei ’s founder Ren Zhengfei? Because in just 26 years, Ren Zhengfei has created a history unprecedented in global companies.

It goes the farthest! Without Huawei, residents of Siberia would not receive a signal, and climbers in Kilimanjaro in Africa could not find someone to ask for help. Even if you go to Paris, London, Sydney and other places, the signal that the plane is connected is Huawei. Of base stations are providing services. Mount Everest in the Himalayas more than 8 kilometers away, the Arctic and Antarctic at minus 40 degrees Celsius, and the poor land of Africa can all see the footprint of Huawei.

Guo Taiming, president of Hon Hai Group, is known as Genghis Khan of Taiwan; and in mainland China, it is none other than Ren Zheng who enjoys such a reputation and conquers the world with troops.

It gives the most! Many people attribute Huawei's success to the support of the Chinese government. In fact, the most supportive of Ren Zhengfei is 150,000 Huawei employees. Because Ren Zhengfei used the unprecedented reward and dividend system in Chinese companies, 98.6% of the stocks belonged to employees, and Ren Zhengfei himself held only 1.4% of the shares, which created the centripetal force of Huawei-style management. Li Ruihua began to contact Huawei in 1994, and he dared to give it to him, his evaluation is, "It is better to have a bigger cake than to occupy most of the wisdom and heart, even compared with Bill Gatsby. Nothing less. "

Seventy percent of China's most international companies generate revenue from overseas, with more than 500 customers worldwide

Your impression of Huawei may be "military color", "with official Chinese support", "dangerous", "cruel", "hungry".

But you must not know that he is a 100% private enterprise and the only one of the Fortune 500 companies that is not listed. According to the report of Fortune, its annual revenue in 2013 will reach 34.9 billion US dollars, surpassing Ericsson's 33.6 billion US dollars, becoming the global communications industry leader.

70% of its revenue comes from overseas, which is higher than Lenovo Group's 4.2%. "The Economist" pointed out that Huawei has more than 500 customers in more than 150 countries, and more than 2 billion people use Huawei's equipment to communicate every day, which means that one-third of the world's population is using Huawei's services. Even in Europe, where 4G technology is leading, Huawei has more than half of the market share.

Its technological research and development capabilities also surpass ordinary people's imagination of Chinese enterprises. Huawei has 30,000 patented technologies, 40% of which are patents of international standards organizations or European and American countries. "The Economist" pointed out that Huawei is already a leading intellectual property enterprise in the field of telecommunications.

Looking at the world's top 500 companies, 90% of Chinese companies are squeezed into the rankings based on the advantages of raw materials and China's domestic demand market. However, Huawei relies on technological innovation capabilities and overseas market operating performance to obtain today's status. When the past communications industry giants Motorola, Alcatel-Lucent, Nokia Siemens, etc. are facing recession crisis, it has grown year by year in the past 10 years. What's the secret behind this?

Environmental design like Villa showrooms such as art galleries, restaurants for 5 national dishes

"Business Weekly" was exclusively invited to go to Huawei headquarters for three in-depth interviews within three months. Here, we saw a shocking scene. This is also the first time in the global media that it can be so close to Huawei headquarters.

The expressway connecting the inner and outer cities of Shenzhen is written with "Foxconn" and "Huawei" on the left and right of the green indicator. The two most representative technology companies in Taiwan and China are across the road.

As soon as the car entered the Huawei Park, the greenery was like Daan Forest Park, and the greening level was as high as 40%. The person in charge said that Ren Zhengfei had just trimmed all the trees in 2012. There is still a lake in the center of the park.

Walking into the building is even more surprising. The environment design includes a staff training center like Villa, a museum-like office, a gallery-like exhibition hall, and a staff restaurant with three oceanic and five national cuisines. For a moment, I thought I came to Silicon Valley in the United States, and even the employees on the road were discussing while walking, and the entire park was full of vitality and enthusiasm like a university city.

Ren Zhengfei rushed Huawei's army from RMB 20,000 at the time of starting a business to an estimated revenue of USD 34.9 billion in 2013. There are two keys to success: employee relations and customer relations.

This force dares to rush and fight, because Huawei has 70,000 employees who regard themselves as bosses.

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