Where are the 100 shops lit up by Philips AmbiScene scene lighting, where is the Champs Elysees that create visual and business wonders!
?D?D an international traveler's shopping notes
The 2009 Shanghai fashion industry event kicked off: China's first landmark to fully use the AmbiSence scene lighting system - FILA Shanghai 353 Plaza flagship store officially sent an imprint to fashion trends. Linked from the visual effects of the world's design capitals, London and Amsterdam, the main colors of the four seasons can be transformed in one day. The ethereal lighting instantly makes the clothing point almost dreamy, and the FILA is inspired by the Mediterranean charm of Italy. Experience advanced technology, just touch the palm of your hand, and the colorful colors feel more like walking through the wonderful gallery of the Louvre.
Red, white and blue: a set of freely deductive lighting
The brand of the same name founded by the FILA brothers in BIELLA, Italy, in 1911 has been nearly 100 years old. In 2008, FILA, which is keenly aware of China's market trends, launched the brand concept of the FILA sports social community for the Chinese market. Covering the PASSION passion STYLE fashion ITALIAN Italian brand elements, and the traditional professional competitive sports, to become the taste of the urban elite.
Therefore, among all the shaping elements, lighting should help our shops stand out from the surrounding business environment. As the brand's operators, we have been trying new ways and concepts to shape and strengthen the brand. FILA executives said in an interview.
The AmbiScene scene lighting system, pioneered by Philips Global, responds to consumers' changing shopping motives in a flexible way. After simple training, the sales staff can skillfully control the color, contrast, direction and brightness of the store. The same dimension, for the customer to reconcile the atmosphere of different display themes at any time, highlighting the brand personality. At the same time, AmbiScene has adopted a large number of LEDs as the main light source. Its energy-saving, environmentally-friendly and high-tech content bring the actual atmosphere and the scene effect to the store, and the brand's connotation is deeply explored.
To this end, Philips LiDAC lighting designers based on FILA red, white and blue classic three-color system, designed the corresponding dynamic color scene for FILA stores, more for different seasons, product changes, set the summer, blue sky With the help of Philips commercial lighting professional service provider Hao Le Lighting Design Co., Ltd., Baiyun and other scenes have realized the zero-distance feeling that customers can reach at their fingertips. During the Christmas and New Year period, you can also play the Chinese red department that makes people feel warm and melted; these seemingly complicated changes are realized in an instant!
The shopping environment at FILA, 353 Plaza, Nanjing East Road is open and brisk, full of musical rhythm. Its lighting creates different changes in a bright and cheerful atmosphere; this change is slow, elegant, positive, full of appreciation and pleasure for nature, life and life.
New shopping communication advocated by AmbiScene
Compared with other storefronts, our flagship store sales have always been at the forefront. During the Spring Festival sales period, its sales performance ranked first in our nationwide stores. When talking about the topic of effect, the FILA executives were very positive that the cooperation between FILA and Philips was enjoyable and win-win. FILA has delivered more elements as a top fashion sports brand in an attempt to break through the consumer experience. Philips Lighting, through cooperation with FILA, has also gained a breakthrough in the application of this epoch-making technology. I believe that FILA will further cooperate with Philips in the future to use lighting to target the retail industry in a wider range of lighting applications and store atmosphere creation. Innovative concepts, creative products to express and highlight the uniqueness and high end of the FILA brand.
With AmbiScene as the link, Philips looks forward to creating more dialogue space with the Chinese market, especially the commercial lighting market, which is in urgent need of renewal. Since the company's inception in 1891, Philips has been a part of the company by introducing meaningful innovations in a timely manner to improve people's quality of life. By benefiting from the brand promise of simplicity and simplicity, people benefit from innovation. This outlines our determination to provide innovative, advanced, easy to experience and solutions designed to meet the needs of our users. The cooperation with FILA is the perfect start in the expectation. I believe that with the rich and diversified shopping habits of Chinese consumers, a new and more interactive business and customer relationship is gradually taking shape in China, and AmbiScene will become a æ’¬A powerful lever to move this change faster. Philips lighting related people said in an interview.
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