Information integration into Shanghai World Expo

Information integration into Shanghai World Expo

Cities are the main component of human civilization, and cities have also developed along with the progress of human civilization. In ancient times, "building the city to defend the monarch, building the Guo to defend the people", the main function of the city was defense. In the era of large-scale industrial machinery, the "enclosure movement" drove farmers into the city, thereby obtaining cheap labor, and the city became the main place for industrial development. In the 21st century, after human civilization enters a new development stage, what hope will the city bear? In a few days, the Shanghai World Expo with the theme of "Better City, Better Life" will be grandly held. Perhaps this issue can be thoroughly interpreted here.
Of course, in the information age, the connotation of "Better City, Better Life" is more than just the safety and prosperity that cities in history can bring to people. Cities in the information age will carry more human dreams, and also provide a big stage for the information and communication industry to exert their abilities. It is quite a coincidence that the theme of World Telecommunication and Information Society Day on May 17 this year is "Information and Communication Technology Makes City Life Better". These two major themes can be described as a reflection of each other, unifying information and communication with the city under the noble desire of "making human life better".

Communication makes "World Expo" more convenient

At the beginning of the emergence of information and communication technology, the original intention was to facilitate people's lives, not to mention telegrams and telephones. By the 1910s when the Shanghai World Expo was held, the level of information and communication technology advanced by leaps and bounds, and people's lives became more convenient and colorful.

Watch the "World Expo" without leaving home

The World Expo is another extra-large international event hosted by China after the 2008 Olympic Games. At present, 236 countries and international organizations have confirmed their participation, and the number of visitors on site will reach a staggering 100 million. The informatization method gives people more choices to visit the World Expo, and the "Online Expo" allows people to enjoy swimming without leaving home. According to Zhou Weidong, Minister of Information of the Shanghai World Expo Bureau, the current World Expo will hold the "Online Expo" for the first time outside the physical Expo. At that time, Internet users will be able to visit the various scenes of the Expo Park in a three-dimensional panorama. The "Online Expo" is fully open, and the content is also provided by the exhibitors. In addition to the simultaneous exhibition with the Expo, its early stage can also play a "guided" role. After the end of the World Expo, the "Online Expo" can also display the materials of the Expo on the Internet in a playback manner, and dedicate a "Digital Expo Park" that never ends.

According to Zhang Weihua, general manager of Shanghai Telecom, China Telecom built and put into operation a 5-star IDC hosting room for the "Online Expo", thus providing a world-class high-quality hosting environment for the "Online Expo". In order to allow visitors at home and abroad to smoothly watch the World Expo Online, China Telecom has specially built a content distribution network that reaches more than 1,000 operator networks in more than 100 countries around the world. Relying on the content distribution network, these global access traffic can be intelligently and off-site distributed to the cache server in the area where the visitor is located to achieve high-speed access. In addition, China Telecom also deployed DDoS cleaning equipment for the entire network to provide security protection services for the "Online Expo", making the never ending "Digital Expo Park" worthy of the name.

"Handheld Expo" carry

If the "Online Expo" brings a world-famous Expo to the world, and the "Handheld Expo" provides tourists with a World Expo that you can take with you.

"Handheld Expo" is a mobile display and multimedia information service platform that integrates mobile video and mobile games as the core with panoramic display. The organizer uses a dedicated camera to shoot the actual scene of the Shanghai World Expo Park venues, and seamlessly stitches multiple photos into a continuous image with a 360 ° angle of view, extending the online World Expo exhibition innovation to the mobile terminal. "Handheld Expo" is jointly launched by Shanghai Expo Bureau and China Mobile. It adopts the form of mobile WAP website, which is simpler and easier to use than mobile Internet, and has lower requirements for terminal configuration. After optimization, the requirements of the "World Expo" for handhelds are quite civilian, users can achieve smooth screen browsing through GPRS / EDGE / TD, with 100 pictures per venue, the average viewing will not exceed 1 trillion traffic . After mobile users install the client, even if they are thousands of miles away, they can enjoy the World Expo at any time and any place.

Enjoying the "World Expo" is more comfortable

Not only that, as a global partner of the Shanghai World Expo, China Telecom and China Mobile have spared no effort to support the event, which has made it easier for tourists to visit the World Expo during the exhibition.

For the visitors of the World Expo, China Telecom has innovated hotel wing communication, business travel rental, Tianyi mobile phone intercom, World Expo card, World Expo all-pass, accompanying travel, Expo cloud mobile phone, mobile payment, love printing, Expo kiosk, multilingual hotline, Expo robot , World Expo ringtones, Magic Screen, World Expo Mobile News and more than a dozen new services. In the Expo Park, China Telecom has set up 115 comprehensive information kiosks to provide visitors with self-service functions such as World Expo information query, telecommunications business query, public telephone, mobile phone charging, and business travel information query, so as to achieve "convenient service zero distance" during the Expo , Intimate service without worry ".

During the Expo, China Mobile's TD-LTE will achieve full coverage of the Expo Park, including outdoor land, the surface of the Huangpu River and important venues. Ordinary viewers can watch the full HD live scene of the TD-LTE network in real time, whether in the park or on the Huangpu River ferry. In addition, China Mobile has turned its mobile phone into an important information terminal from ticket purchase to shopping. At that time, mobile users can enter the park by swiping their mobile phones, and make reservations for admission time at hotspot venues, and they can also use their mobile phones to complete electronic payments at various consumption points in the park.

A global event, behind the bright and splendid is the heavy service support. According to preliminary statistics, nearly 2 million urban civilization volunteers were mobilized for the Shanghai World Expo, and the service projects will reach 5,000. It is unimaginable for such a large-scale event to be successfully held without informational means. As early as 2006, the Shanghai World Expo Bureau established the Ministry of Information Technology, relying on advanced information and communication technologies to provide support for the preparations for the World Expo.

In the interview, Zhou Weidong, Minister of Information of the Shanghai World Expo Bureau, told reporters that in order to ensure the efficient and orderly preparation and operation of the World Expo, the Shanghai World Expo has built a unified informationization core platform-"World Expo Construction and Operation Management Information System. This is a complex system consisting of five levels: network transmission, data processing, application services, control and command, and exchange management. It is a collection of the most advanced information technology today, covering ticket management, traffic management, security management, logistics management, business management, More than 40 subsystems, such as staff management, can provide a full range of information services to builders, exhibitors, visitors, and the media.

In the construction of the World Expo, the administrator built a virtual simulation platform. Once the plan was changed, the old routine of sand table and modeling was taken. After entering the design plan into the information system, the effect was presented very intuitively. Relying on this platform, any opinions of the parties involved in the construction will be modified directly in the system. And as the construction of this system becomes more and more detailed, the virtual platform and reality are gradually getting closer and closer, and some local management such as security and fire prevention can also be performed by the virtual platform.

Shanghai World Expo has specially designed a set of service system for exhibitors. Exhibitors can remotely control and communicate various information before coming to the exhibition. In addition, the system opens up a dedicated space for each participant to facilitate direct communication. During the construction process, a large number of drawings and materials are classified. This space can ensure the safety of this information.

The engineering construction management system based on China Telecom's "Global Eye" video surveillance platform, through hundreds of high-definition cameras and optical transmission networks distributed in the park, weave a round-the-clock monitoring network for 110 construction sites throughout the Expo Park . In this way, project management personnel can quickly grasp the construction progress of the project, trace the quality of the project, and can effectively guard the safety of the construction site. The real-time situation of the construction of the Expo Park can be described as under control.

In order to allow the traffic around Shanghai and the Expo Park to be effectively controlled and diverted during the Expo, China Mobile Shanghai has specially developed a "vehicle service" system for the Expo, which is currently on trial operation on multiple bus lines in the city. "Car Service" through comprehensive analysis of mobile base station traffic and mobile phone location display, to help the transportation management department accurately understand the vehicle's running line, speed and nearby pedestrian flow, help vehicles avoid congested roads, and choose the fastest traffic Travel route.

The effect of post-World Expo is benefit

As with the 2008 Olympic Games, the impact of the Shanghai World Expo, "the power of the nation and the essence of the world", will not stop abruptly with the closing of the event. The World Expo is an opportunity and a new starting point for a city and even a country to move to a higher stage of development under new conditions. The information and communication industry has given the World Expo a splendid experience, and the World Expo has given back a new development prospect for communications. Recently, ITU Secretary-General Hamadoun I. Touré wrote a special article to imagine the happy life Shanghai residents can enjoy under the support of information technology in 2025 after the World Expo. To realize this vision, it is necessary to successfully transform this huge "Expo effect" into "Expo benefits", and to convert "Informatized Expo", "Low Carbon Expo", "People's Livelihood Expo" and "Urban Best Practices" "World" and other World Expo practices continue, deducing the "Never End" World Expo.

Thousands of hammers and hardships cast a strong soldier

Compared with the Beijing Olympics, the Shanghai World Expo lasted more than 180 days, and the communication guarantee range reached 5.28 square kilometers. Whether it is from the strength of time or the breadth of the scope, this is a huge challenge for telecommunications operators engaged in communication security. In addition, this has created a team of elaborate soldiers for telecom operators.

According to Zhang Weihua, general manager of Shanghai Telecom, as early as 2008, Shanghai Telecom began to conduct exercises to protect the World Expo. In 2009, more than 130 days of concentrated exercises were conducted. Shanghai Telecom has developed a communication guarantee plan of more than 2,000 pages. Each plan is very complete and can withstand practical operations and drills. Through large-scale training and careful preparation, Shanghai Telecom can fully realize the "four non-commitments" of continuous power supply in the computer room, no exchange paralysis, no transmission interruption, and no Internet blockage. Moreover, in the process of serving the World Expo, Shanghai Telecom has brought the company's service level to a new level through service system innovation, service mechanism innovation and the implementation of service leading strategies. It is particularly worth mentioning that 10,000 employees of Shanghai Telecom have received "bilingual" training, and the training of window service staff covers 100%, which not only comprehensively enhances the service capabilities of the Expo, but also makes China Telecom's service capabilities more and more Match high with big cities.

The number of visits of 100 million people has brought unprecedented pressure on the mobile communication guarantee during the Expo. To this end, China Mobile Shanghai has upgraded more than 10,000 base stations in the city's network, mobilized 130 engineering construction and supervision teams, as well as more than 1400 technical experts and project supervisors from 4 manufacturers. The most. In terms of international services, China Mobile's 10086 and 12580 hotlines have achieved English, Japanese, Korean, French, German, Spanish, Arabic and Cantonese services in 8 languages, which is considered complete.

What is a good soldier? Outstanding soldiers! On the battlefield of serving the World Expo, the employees of telecom operators have withstood the test of high standards, and have also brought themselves to a higher level. Out of the scope of the World Expo, the three major domestic telecom operators have faced unprecedented competitive pressures with the in-depth development of 3G, the gradual approach of the three networks and the acceleration of the integration of the two technologies. Technology is only a means of competition, and the key to success or failure is people. It is believed that these elite soldiers who have passed the test of the Shanghai World Expo will grow rapidly after the World Expo and become the backbone and pillar of the development of the enterprise.

The road to innovation and transformation

For information and communication companies, the Shanghai World Expo is not only a battlefield for employees, but also a touchstone for new communication services. Taking advantage of the opportunity of the World Expo, telecom operators took advantage of the trend to launch a large number of new services. After the World Expo, those new services that have stood the test will grow rapidly and become the foothold of the strategic transformation of telecom operators.

China Telecom is the earliest promoter of strategic transformation among operators and a firm practitioner. Zhang Weihua, general manager of Shanghai Telecom, believes that China Telecom has now completed the transition from a traditional operator to an integrated information service provider. The next step is to implement a customer-focused informatization and innovation strategy to deepen strategic transformation. The technology adopted by China Telecom at the Shanghai World Expo this time reflects the integration of customer-centric information technology. Recently, the digital home gateway launched by China Telecom is based on FTTH technology, and a single optical fiber can provide various services such as ordinary voice services, broadband Internet access, high-definition TV access, and home security.

With this World Expo, China Telecom launched the eight major technological highlights and the application of ten new technological products, and vigorously promoted the integration of the three networks. Not only is IPTV progressing smoothly, but it is also possible to achieve a "three-screen fusion" of mobile phone screens, television screens and PC screens during the Expo, and information can be seamlessly switched on these three screens. I believe that after serving the World Expo, these applications of China Telecom can fly into the homes of ordinary people, truly achieve information life at your fingertips, present the beauty of life in the information era of "Better City, Better Life" to the public, and achieve strategic transformation Sublimation.

Fusion technology outlines the future city

The Shanghai World Expo is a testing ground for information and communication technology. After the high-tech, high-standard and high-requirement practice test of the World Expo informatization construction, the urban grid management system, the World Expo construction engineering management system, and the transportation information service guarantee system will continue to play a role in the future urban modernization management. , IPv6, Internet of Things and other latest communication technologies have been unified under the large category of building an informatized city, thereby continuing the informationization effect of the Expo and achieving "sustainable informationization of the Expo." The future life of information has gradually approached.

In fact, the application of the "Car Service" mentioned above at the World Expo can only be regarded as a start, it should also have a greater "ambition"-to create a future information city intelligent traffic management. The future urban intelligent traffic management system can use IPv6 to assign an address to each vehicle, use the Internet of Things to connect vehicles with the control center, and use 3G or 4G wireless communication networks to transmit data to achieve a large network of vehicles across the city. Perhaps one day, private cars in Shanghai will be able to drive automatically and choose routes automatically, as the ITU Secretary-General Hamad Touré envisioned, and users will no longer have to worry about traffic jams.

Environmental protection concept leveraging low-carbon economy

Information and communication technology is particularly useful under the current "green economy" and "low-carbon economy" trends. This World Expo uses a large number of remote control, information resource allocation, optical fiber communication and other technologies in order to effectively reduce travel and reduce LF. This has a huge demonstration effect, which will be extended to the whole society after the end of the World Expo, and applied to the entire society to reduce emissions and energy.

To greet the World Expo, China Telecom Shanghai Company leveraged its business advantages, vigorously developed electronic bills, won the attention and participation of the majority of users, advocated energy-saving and environmentally friendly, friendly and healthy lifestyles, and jointly built a harmonious and green society. Environmental experts estimate that each bill is equivalent to one piece of A4 paper, and each saving of 5,000 A4 papers is equivalent to saving 1 cubic meter of wood. China Telecom has more than 8 million users all over Shanghai, all of which use e-bills equivalent to protecting 3,500 acres of forest. China Mobile Shanghai has invested more than RMB 10 million in the energy-saving and emission-reduction equipment of the base station of the World Expo Park. Its energy-saving and emission-reduction measures cover 5 major links, and 33 types of detailed new technology applications have achieved cumulative energy consumption savings. More than 30%. If the green environmental protection concept of telecom operators can be promoted, they will be succeeded by future generations and implement the scientific development concept in practice.

The Shanghai World Expo is the concentration of world civilization and a window for the world to see China. I really hope that China ’s information and communications industry, whose development level has been in line with developed countries in the world, will be able to bloom enthusiastically at this event, and use this as an opportunity to further penetrate into the development of urban construction, close to people ’s lives, and create a better life for the general public , A more convenient life.

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