As major Internet giants launch their own crowdfunding platforms, smart hardware products have become popular crowdfunding projects on various crowdfunding platforms. The rise of the crowdfunding model has broken the traditional financing model. It has a low threshold and focuses on innovation. The source of financing is no longer limited to venture capital and other institutions. This provides a dream for more creative but hard-funded people. may. As a result, all kinds of intelligent hardware products are overwhelming, and people are a bit overwhelmed.
In addition to the Internet giants, more and more traditional manufacturers can not stand the loneliness, began to stir the entire smart hardware industry, followed by this wave. In addition, there is a large wave of innovative grassroots entrepreneurial teams that are also exploding. What problems will these three genres encounter in the development of their respective smart hardware? Can you finally get a piece of smart hardware?
Internet pie: the brand is strong and it is difficult to land
Baidu, Ali, 360, and Xiaomi are all typical intelligent hardware Internet parties. They have already completed certain brand accumulations in the Internet field, and even developed different hardware Internet games. As an important part of leading the entire IT revolution, the Internet faction has many ideas to solve more difficult problems, but the drawback is that the ability to perform is lacking.
For the Internet to do intelligent hardware, I want to say that hardware is harder than software, why? To put it simply, the first is that the funding threshold is high; the second is that the business model is not particularly attractive, unlike the mobile Internet and APP. Recently, 360's Zhou Hongyi's hardware in the Internet mode is free, can it be free? Hardware is different from software. Software has only one-time R&D cost. Hardware has not only R&D costs, but also logistics costs, upstream device costs, manufacturing costs, etc., so I think hardware is not free because the cost of hardware itself cannot be passed on. The material cost of the hardware cannot be avoided. The hardware must be solid, down-to-earth, and there are not so many companies that burned out in two or three years.
Traditional: strong and inferior to marketing
Everyone who came from the industrial age before the information age belongs to the faction. It has the background of traditional hardware manufacturers. Entrepreneurs are also a group of uncles who don’t want to be comfortable with the status quo. They have great influence on the Internet. Alas, the general idea is also very promising, and the ability to land is very powerful. The flaw is not enough power in Internet marketing and Internet traffic.
For traditional hardware manufacturers, if you want to counterattack, there are still some difficulties to be solved. One is the shallowness of Internet thinking, and it is difficult for team members to unify their understanding of hardware Internetization. At the helm of traditional hardware, their learning ability and vision are not lower than those of the Internet. However, the understanding of hardware networking by a large number of members of the team is still at the shallow level of selling products online. In such a situation of inconsistency, when it is difficult to achieve the most satisfactory results, what about counter-attacks? The other is to play traffic and play marketing, and the fire is not good. The essence of the Internet is still the traffic business. Compared with the Internet, hardware traditional faction has advanced experience in the design, production, inventory management, logistics management, sales policy, after-sales service and other user-oriented services. But like the millet or hammer, it is a superb Internet marketing method and drainage method. This is something that many traditional factions still can't play for the time being. The third point is the subversive spirit of innovation advocated by the Internet era. Traditional companies need constant innovation and continuous product iterations, which can closely follow the user's needs and experience. This is not just a technical issue, but more human-computer interaction.
Personal grassroots: ideal fullness and lack of resources
In addition to the local team's local tyrants, there is a group of individuals in the entire intelligent hardware field, or the grassroots of a small team. They are very craftsmen who make their ideas into products in the garage. Maybe there is no money now. There is no big team and no resources to promote the products. But their desire and creativity for entrepreneurial innovation may make them neglect from people. Pure silk turns over and becomes a local tyrant, heading for the peak of life.
As a specimen of research, we examined more than 40 exhibition designs in the “2014 Chengdu Maker Market Carnival†event, among which there are many good entrepreneurial projects, including those from the entrepreneurial team and college students. As well as younger creators, these projects break through the constraints and constraints of the industry and the market, and are very creative and very eye-catching. Their limitation is that from the perspective of marketization, these maker products really need to mature to the consumer-oriented process, and many technical cows and opinion leaders are required to give technical and operational guidance.
How can we enable makers to evolve from small studio production to factory mass production to achieve high economic returns? We believe that makers need to think about the problem of location transformation from "geek to customer". In short, grassroots creators need to think about these three issues:
1. Refining ideas – looking for segmentation needs from the mass market;
2, product design - design products from a better humanity;
3. Use Internet thinking to develop products and sales – this is the weakness of the makers.
Recently, "I Love Solution Network" launched an "Amoy Solutions" platform, focusing on creating the largest original solution search and communication platform, on which developers can freely publish their own designs or solutions. Compared with the previous crowdfunding platform, the “Amoy scheme†seems to be more open. Whether it is a solution idea, a prototype of a solution, or a product that has already been realized, it can be freely displayed without being limited to the form. Speak out your appeal and wait for others to respond. If it is scaled up in the future, coupled with a comprehensive search function, it should attract more investors and technology bulls and opinion leaders to “see itâ€. For the grassroots hard-working team, this is also a good way to shape the personal brand and promote the design of the program.
In short, many entrepreneurs of intelligent hardware, the Internet will be marketing, but the technology accumulation is not enough; the traditional technology is strong, but it will not be a kind of marketing; the grassroots are innovative, but lack experience in technology and operation, each has its own The short boards each have their own advantages. But whether it is the Internet, traditional hardware or grassroots entrepreneurs, there is a point that everyone needs to pay attention to, that is to find the subversive innovation of intelligent hardware, only to find this point, in order to get a cup in the vast intelligent hardware market. soup.
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