According to the data released by iResearch recently, in March 2015, the popular PC data was ranked fourth only after Youku, iQiyi, and LeTV. In the context of the whole industry burning money to purchase copyright-deficient operations, the popular network backed by the Oriental Pearl Tree can achieve this unique result.
Not too long ago, Oriental Pearl had listed 63% of the shares of popular website in the open market. Will Fenghua's controlling stakes fall? According to sources, changes in the shareholdings of popular website will be settled in recent days, and popular Internet will build up three major business lines: online video, video+, and internet TV, and develop online video, commercial video integrated services, and transformation and reconstruction of video terminals. The Internet era. According to a press report, around the end of August, popular networks will release televisions.
In 2005, the popular network began a dream journey in a small house on Zhichun Road. As of the recent 10 years, popular network has grown to more than 700 people, providing good services to 530 million online video users and 228 million mobile video users. The internet video experience has an average daily user coverage of 45 million and an average daily VV of 170 million.
However, in the past more than two years, the shareholdings of popular network have undergone significant changes. In 2012, BesTV made the first investment in the popular network of 30 million U.S. dollars. In 2013, it increased its investment by 307 million U.S. dollars and increased its investment by 64.62 million U.S. dollars in March 2015. Three shares were held in total. 82.76% of the shares of popular network, thus, the popular network began to quickly inject the TV media gene.
In June 2015, SMG's BesTV and Oriental Pearl two listed companies merged and reorganized to become the first domestic new media with a market value of over RMB 100 billion. The big move of Oriental Pearl highlights its ambition for new media transformation. At the same time, Oriental Pearl announced that it had invested RMB 3.3 billion in shares of Siu Chi, and listed 63% of the shares in the popular website in the open market. Sensitive individuals immediately understood that Oriental Pearl is strategically deploying in the field of smart TV terminals.
What the industry needs to understand is that Oriental Pearl, the controlling shareholder, has not interfered with the independent operation of the popular website. The popular video network business (including mobile video) continues to operate independently. The shares of radio and television media for the popular network into the television media gene, Internet TV, network interaction into the strategic vision of the popular network, the popular network is capital, radio and television to create a new field of video industry.
In the case of irrational competition in online video and the PC market tends to be saturated, the living room TV screen has greater commercial value, and the “Internet +†trend is a new Jinshan interaction. After Oriental Pearl transferred 63% of the shares of Popular Online, it will continue to hold 19.76% of the shares of the popular network. The capital ties between the two parties still exist. Popular network is still the only company in the Internet video field that heavily cooperates with broadcast media. This relationship is The new strategic layout of the popular network has laid a fortune.
The capital ties between Oriental Pearl and Oriental Pearl will provide legality and television media genes for the popular Internet TV business.
The change in the shareholding rights of popular Internet is a reflection of the dramatic transformation of the video industry. The transformation of the industry is a huge challenge and a great opportunity. Fengxing.com is regaining the tide of the times and set sail again after 10 years of entrepreneurship.
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