With the introduction of the “Semiconductor Lighting Energy Conservation Industry Plan†issued by the National Development and Reform Commission and other six ministries, it is a foregone conclusion that LED lighting products have become the mainstream of lighting, and the Chinese lighting market has entered the window of grabbing the commanding heights.
The reporter learned from NVC Lighting that NVC Lighting CEO Wu Changjiang has set an annual target, and strives to increase the sales of LED products this year from less than 10% last year to 20% or even 30%.
At present, NVC channel sells LED products of two brands, NVC and Dehao Runda. Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, believes that NVC’s move is intended to speed up the pace of transformation. “If NVC does not change faster, it will be replaced by other brands. But the competition with Dehao Runda is also very delicate. ."
LED sales are the focus of this year
NVC Lighting stressed that this year will fully develop LED, from last year's sales of less than 10% to 20% -30%. Affected by the infighting, NVC Lighting's performance dropped sharply last year, with revenue of 3.546 billion yuan, down 6.6% year-on-year; net profit of 8.14 million yuan, down 98.5% year-on-year. Wu Changjiang is optimistic that this year, NVC lighting sales will increase by at least 20%. I hope to seize the opportunity of the LE D outbreak and bring the sales of NVC to more than 20 billion yuan in the future. "The real white-hot competition in the LE D industry will break out in three years." Wu Changjiang said that NVC Lighting will promote the sales of LED lighting products as the focus of this year's work. It is expected that LE D lighting products revenue will account for NVC's total revenue within 5 years. Half of the country.
At present, NVC Lighting has basically completed the layout of the LED industry chain. As of the end of last year, the number of its stores has reached 3,231, and its sales network covers 2,249 cities.
In 2013, NVC plans to add 600 sales outlets and 1,000 hardware and same-city distribution outlets, and plans to infiltrate LED products into the primary and secondary markets and set up related stores. NVC spokesman Shi Yongjun said that NVC’s LED orders in the first quarter increased rapidly. “The current production capacity is only half of the order volume.â€
NVC, Dehao, and so on?
Recently, NVC Lighting's largest shareholder, Dehao Runda, announced that it will use the NVC lighting marketing channel to expand the DHL indoor market. Dehao Runda is also steadily advancing the NVC channel “Leverage Planâ€.
"If Dehao Runda's LED products have achieved breakthroughs through NVC Lighting's channels, it will have an impact on the future development of NVC's LED products." Zhang Hongbiao, research director of Gaogong LED Industry Research Institute, believes that NVC LEDs may appear Shi and Dehao are about the same situation. However, Shi Yongjun, spokesperson for NVC Lighting, explained that Dehao mainly focuses on light source products, and NVC focuses on LED lighting products. “They make their own products, and there is no conflict between them.â€
Although the harmony signal was released to the outside world, due to the “anti-customer†of Wang Haolei, the chairman of Dehao Runda, he has just become the head of the two lighting companies of Dehao and NVC. Wu Changjiang’s return to the board of directors currently has no timetable. Wang Donglei, who took the opportunity to go, and Wu Changjiang, who wanted to regain the NVC, will start a new contest around LED.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
The reporter learned from NVC Lighting that NVC Lighting CEO Wu Changjiang has set an annual target, and strives to increase the sales of LED products this year from less than 10% last year to 20% or even 30%.
At present, NVC channel sells LED products of two brands, NVC and Dehao Runda. Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, believes that NVC’s move is intended to speed up the pace of transformation. “If NVC does not change faster, it will be replaced by other brands. But the competition with Dehao Runda is also very delicate. ."
LED sales are the focus of this year
NVC Lighting stressed that this year will fully develop LED, from last year's sales of less than 10% to 20% -30%. Affected by the infighting, NVC Lighting's performance dropped sharply last year, with revenue of 3.546 billion yuan, down 6.6% year-on-year; net profit of 8.14 million yuan, down 98.5% year-on-year. Wu Changjiang is optimistic that this year, NVC lighting sales will increase by at least 20%. I hope to seize the opportunity of the LE D outbreak and bring the sales of NVC to more than 20 billion yuan in the future. "The real white-hot competition in the LE D industry will break out in three years." Wu Changjiang said that NVC Lighting will promote the sales of LED lighting products as the focus of this year's work. It is expected that LE D lighting products revenue will account for NVC's total revenue within 5 years. Half of the country.
At present, NVC Lighting has basically completed the layout of the LED industry chain. As of the end of last year, the number of its stores has reached 3,231, and its sales network covers 2,249 cities.
In 2013, NVC plans to add 600 sales outlets and 1,000 hardware and same-city distribution outlets, and plans to infiltrate LED products into the primary and secondary markets and set up related stores. NVC spokesman Shi Yongjun said that NVC’s LED orders in the first quarter increased rapidly. “The current production capacity is only half of the order volume.â€
NVC, Dehao, and so on?
Recently, NVC Lighting's largest shareholder, Dehao Runda, announced that it will use the NVC lighting marketing channel to expand the DHL indoor market. Dehao Runda is also steadily advancing the NVC channel “Leverage Planâ€.
"If Dehao Runda's LED products have achieved breakthroughs through NVC Lighting's channels, it will have an impact on the future development of NVC's LED products." Zhang Hongbiao, research director of Gaogong LED Industry Research Institute, believes that NVC LEDs may appear Shi and Dehao are about the same situation. However, Shi Yongjun, spokesperson for NVC Lighting, explained that Dehao mainly focuses on light source products, and NVC focuses on LED lighting products. “They make their own products, and there is no conflict between them.â€
Although the harmony signal was released to the outside world, due to the “anti-customer†of Wang Haolei, the chairman of Dehao Runda, he has just become the head of the two lighting companies of Dehao and NVC. Wu Changjiang’s return to the board of directors currently has no timetable. Wang Donglei, who took the opportunity to go, and Wu Changjiang, who wanted to regain the NVC, will start a new contest around LED.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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