Double 11 promote three strokes to help consumers buy the bottom

November 11 Daylight Festival gradually approached last year, "double 11" each e-commerce earned pot full, full of sweetness. This year, the Singles Festival has not yet arrived and the smoke from the e-commerce promotional campaign has become too strong. After eleven years, some e-commerce companies have started round after round of promotions such as Jingdong's "Desert Storm" and Suning Tesco." Zero-Yuan purchases "etc. It seems that no matter which e-commerce platform launches the promotion, it can always evolve into a revelry of the entire industry. Nowadays, the "Double 11" node is making all major e-commerce companies stamina. Then, consumption. Is shopping now worthwhile?

● Double 11 Promotions: An online spree that spreads to the line

As we all know, in 2009, Tmall launched the promotion of “Single Festival” for the first time. Last year, “Double 11′′ online shopping was so fierce that it even made express delivery explode. Tmall created 100 million sales in 8 minutes after the start of the event. Afterwards, other e-commerce companies also wanted to make use of festivals to generate income. Then there was a "double 12" promotion. The day when the homonym was "need to be ah" was also used as a holiday. Some e-commerce companies made another profit. This year, we discovered from various e-commerce slogans that "Double 11" has become a big day for the entire industry.

In 2012, it can be said that the e-commerce craze is the most crazy year. In August, a simple Weibo warfare could evolve into a "best price war in history", and it has always been large and small." The campaign was "continuous," this time "Double 11" became a carnival that spread from line to line.

The author learned that 48 of the influential B2C malls participating in "Double 11" have been added, including New Egg Network, COFCO I Buy.com, Yougou.com, Dream Bazaar and so on. They are worth RMB 2 billion for this promotion. Discounts ranged from 30% to 50%, and the related logistics links were well prepared for the early stages, waiting for the market to ring.

For this "double 11" promotion, Gome said that Gome Online Mall invested up to 1 billion yuan of Rangli resources, betting the end of the year market. Starting from November, Gome will launch a series of large-scale promotion campaigns targeting e-commerce consumer groups, among which Gome Online Mall will launch the first round of Pratt & Whitney Rangli on November 11th, with 40% of the total network products.

This year's "Double 11" is not only hot on the line, but is not to be outdone. The author learned from Suning that Suning will break the promotion of physical stores and Suning Tesco's promotion. The online and offline channels provide comprehensive price concessions. Relevant person in charge said that in the "double 11" campaign, Suning will fully go beyond, the introduction of living appliances and department stores, accessories "0 yuan purchase" form, with overwhelming promotions to enhance this "double 11" promotion activity.

This "Double 11" promotion can be said to be a revelry in the industry. Not only is the line hot, offline stores have also joined the big promotion. Experts pointed out that after the first few major wars, this may be It is the most critical "fighter" for major companies to sprint sales in the second half of the year.

● double 11 promotion crazy three shots alert consumers

I believe many consumers still remember the e-commerce wars in August this year. The original micro-blogging battle between Jingdong and Suning evolved into an "unprecedented price war." Jingdong Mall CEO Liu Qiangdong, "all major appliances. Guaranteed at least 10% or more cheaper than GOME and Suning chain stores." Suning and Gome immediately counterattack "absolutely cheaper than Jingdong."

This price war, not long after the start, many consumers found that most of the product models of home appliances are not the same, how consumers compare prices; low price products are generally not available, how can we buy; first rise and then drop, fool consumption Are you too busy with the website? In the bloody, hurricane promotion war, as consumers, we always have a feeling of being played! Therefore, in the face of this "double 11" promotion, consumers still need rationality.

1, the comparison of the three police vigilance first rose, then drop a lot of consumers in the actual shopping mall will often "shop around," and then make a decision whether to buy. However, online shopping, because the online store price is already very low, especially the promotion of consumers like "double 11", often confused by the advertisements advertised by the business, so often too lazy to "shop around", so that let alone Some online shop drilled loopholes.

Although it is a commonplace topic, "compared with the three companies," but it is easy to say, compared with many problems will also come up. This year's e-commerce war in August this year, mainly household appliances, Jingdong, Suning, Gome and other online malls, said They are the cheapest. If there is a difference, they can be returned twice. They say it is very nice. When consumers are compared, they find many problems.

Because of the different channels, the models of home appliances are also very different. I found such a situation in the price comparison process. Some of Jingdong Mall may not have Suning Tesco, and vice versa. It is difficult for consumers to find products of the same type. Comparing prices, this brings many problems to consumers. Therefore, consumers must comprehensively compare their functions in the price comparison process. Home appliances do not have as many functions as possible, and the more functions, of course, means more money is needed, and consumers should not blindly purchase. It is the best for you to understand the features you need.

In addition, the first price increase after the price cut I do not know when to start has become the practice of e-commerce sales, in August that big promotion the night before, there are frequent users screenshots compare several major e-commerce products, the author also found many products Before the promotion, the prices have been increased quietly. Most of the original seven or eight thousand products mentioned above were more than 10,000 yuan, and many consumers shouted.

This time, "double 11" promotion, I still found the phenomenon of quietly rising prices, I recently wanted to start a soybean milk machine, fancy several product prices have been very understanding, would like to see if the "double 11" is still there Discounts, I recently found that an electricity supplier has quietly raised the price, the original price of more than 200 soymilk are mentioned in the beginning of the three hundred, three hundred in the beginning, have sold 399, and some even more than 400.

Therefore, consumers must be rational when shopping, do not blindly buy products, if the product has been concerned about the price more or less there will be some understanding, do not be downright XXX yuan confused.

2. Careful purchase of "third-party suppliers" of commodity e-commerce sites has developed rapidly in recent years. In addition to the B2C business, it has also attracted a large number of small businesses to join. Products purchased in these small businesses are shipped after the order is placed. As well as after-sales service, small merchants are responsible for themselves. Although there are obvious labels on the online shopping page, many consumers do not pay attention to these things when shopping.

When prudent to purchase "Twin 11" products for "Third-Party Suppliers", these small merchants will surely join the big promotion. The author once bought an electric fan through a third party on an e-commerce platform. As the author did not carefully proofread the payment, he actually paid for the postage. According to the regulations of the e-commerce platform, the price that the author has purchased has already surpassed that of the set freight and should be free. After calling the e-commerce customer service, we know that the postage of the third-party delivery is determined by them.

Then, after paying the postage, what is the delivery rate? Of course, it is not directly proportional to the third-party distribution of products, delivery time can not be guaranteed, and some did not even send a week later, some of the next day and other services are only e-commerce proprietary products only.

According to past experience, this "Double 11" promotion will certainly have problems such as delay in delivery. If consumers have requirements for delivery time, they should try their best to choose products that are self-supported by e-commerce providers. At least, delivery time is guaranteed. The speed of handling disputes is also better than those of small merchants.

3, avoid covet for cheap to buy useless products e-commerce is almost every day in the promotion, precisely because of this, many consumers have also undergone a qualitative change in the concept of shopping, what to buy in the past what to buy, but now what has become cheaper to buy what. The author often listened to friends around complained that the shampoo at home before the purchase of the next year can not be used up, that day, a promotion and bought two bottles.

Indeed, because of their cheapness, many consumers are practical, if they need it or not, and they feel that they have earned it as long as they buy it. There is a friend around the author, there are many small household items at home, he said, see how small some of the features of the goods on the Internet are good, but also promotions, the results buy something to find is not so practical, such as The so-called manual juicer spent a long time trying to squeeze out any juice; the dual-use shoe bench often took two months to collapse, and if it was thrown, it was a pity, so he also Often remind friends, must not be cheap to buy useless products.

The "double 11" promotion, businesses will certainly try their best to attract consumers to more shopping, consumers must be rational, not to pay for a single province that dozens of dollars, and spent a few hundred dollars more money. When faced with coupons and other situations, the author suggested that consumers should bring together the best ones to maximize the benefits.

● Reflection: Hidden Promotions Hidden Trust Crisis On November 11th, this usual day, there was a heat that could not be reached during the 11th Golden Week. Originally an electricity supplier engaged in promotional activities, has now evolved into a revelry of the entire industry. I remember one expert once said: "At present, there is not much difference between domestic e-commerce platforms. If you don't follow closely the team, if you do not engage in one or two promotions, the market will soon be eroded. This is why e-commerce loves to squeeze together for promotions."

As soon as there are promotional gimmicks, everyone is rushing in. This is not what an industry needs. So why is this trick tried and tested? The answer is simple: there is a market, and people with blind shopping exist. The frequent promotion of e-commerce has changed the consumer's shopping habits, what to buy cheaper, and many consumers are immersed in the joy of "cheap".

Regardless of how fiercely the promotion war in the e-commerce market is, no matter how challenging the e-commerce supplier's supply chain is, it is essential for consumers to be able to find products with high quality and low price online. However, consumers have forgotten that some cheap products are their own needs? At the same time, I also want to ask several major e-commerce companies. Is this what the current e-commerce industry needs? Concentrating on mass marketing can certainly arouse consumers' shopping impulses. When consumers are cheated, they will trust e-commerce.

● Write in the text "Double 11" approaching, the author here needs to remind consumers that when shopping online, be sure to stay calm, do not blindly shopping, but also always vigilant, do not fall into the smart business establishment Under the consumption trap, let their own property and interests become victims of the e-commerce war. As consumers, don't worry about how loud the e-commerce ads are, let alone how fancy they are. Just be rational to go shopping, buy the products you need, and anyone who deceives does not take the money in your pocket.