LED industry reshuffle will continue

Recently, Haobo Optoelectronics has suspended the development of the LED industry in China. Three years ago, there were as many as 3,000 LED companies in China, but all of them were small and medium-sized. As high-tech and patents have been controlled by the United States, Germany, Japan, and other developed countries, the reshuffling and transformation of the domestic LED industry will take years. Will be fully opened.

100 million yuan enterprises are on the verge of collapse

In early November, Haobo Optoelectronics, a billion-dollar LED company in Shenzhen, was reported to be shut down by the company. Subsequently, more than 190 employees applied for labor arbitration and employee representatives applied to the people's court for property protection reports, further confirming the news. This reporter learned that Haobo Optoelectronics's incident was mainly due to the breakage of the company's capital chain. Since August of this year, employees have been owed wages. The employees are still small, and the default on suppliers is as high as tens of millions. The reason is that the transformation has changed. In April last year, the company spent 10 million yuan to enter the LED lighting market, but failed to bring returns to the company, eventually leading to funds in trouble.

The reporter recently learned that Haobo Optoelectronics has temporarily solved this problem and the current production has been restored. However, the outbreak of this incident has caused investors to worry about the company, some investors said they hope to get back part of the investment through bankruptcy liquidation.

Some experts analyzed that the occurrence of Haobo Optoelectronics not only affected the company itself, but also caused people's concern about the LED industry. The industry’s attentive people have found that in the third quarter of the LED listed companies’ data, among the more than 40 companies, 60% of them have experienced a serious decline in their net profits or losses.

Overcapacity causes market disorder

With the implementation of the national plan to phase out the incandescent lamp, and the trial price of the ladder, because the energy-saving effect of the LED lamp is excellent, it can be said to bring a huge market space for the LED lamp market. Chen Hongda, deputy director of the Institute of Semiconductors at the Chinese Academy of Sciences, publicly stated: "The replacement of 50% incandescent lamps with LED lamps will save 2.5 Three Gorges Dams."

Haobo Optoelectronics official said in an interview with reporters that in the sales of this product, the company is actually growing, but sales growth is at the expense of profits. Li Wenliang, assistant to general manager of Tsinghua Tongfang, also believes that at present, the LED lamps and civilian fields have uneven products throughout the market. Taking a LED lamp that sells for more than one hundred yuan, 5W LED lamps can replace 40W incandescent lamps. Lifetime use can save 900 kWh. In the long run, it saves consumers money.

"Because of the high selling price of LED lights, small businesses and small workshops have gathered in the market. This has led to the prices of LED lights of the same power on the market at prices of 5 yuan, 10 yuan, 20 yuan and 100 yuan. The entire market is disorderly." Li Wenliang said. He Zaihua, a senior research fellow at China Investment Consulting Group, believes that due to the market's tendency to follow the trend, products will be brought together at the low-end and long-term melee prices will lower prices. In addition, the global economy is weak, and most of the profits of domestic LED companies are obtained through exports, resulting in excess capacity.

Industry shuffling stage for several years

"The reshuffle of the LED industry will continue until the middle of 2014." Guo Shuo, secretary general of Guangdong Lighting Association, predicted. NVC Lighting spokesman also said that the current lighting industry, SMEs generally have eager for quick success, lack of control of product quality, export-oriented low-end products, weak market competitiveness and other issues, which will make SMEs face difficulties, industry reshuffle It is the trend of the times.

In the field of LED displays, companies must maintain more than 20% gross profit in order to earn a profit. In 2011, the net profit of the industry averaged about 5%, but this year's gross profit was only about 15%, and profits have shown negative growth.

For the future of the LED industry, He Zaihua believes that at present the disorderly development of the LED market is serious, and the characteristics of products concentrated in the low-end and the photovoltaic industry are exactly the same. If the LED companies do not see the market environment in time, they are likely to fall into a similar stalemate with the photovoltaic industry. .

However, some experts have expressed different opinions on this and believe that the LED industry is expected to return to its original growth track by reshuffling the industry and the regulatory authorities strengthening market supervision. Through shuffling and integration, large companies will be created, which will help offset high-end products. In addition, China has a vast market space, which is also a major advantage in the development of the industry.