(Text / high-tech LED reporter Tang Guirong) " This year, LED lighting agents are more difficult than last year. I have talked about several agents who have cooperated with this year. They have cooperated with other manufacturers." Recently, Sichuan Xuandong Feiyang Technology Co., Ltd. Director Yang Guoqing spoke to the high-tech LED reporter.
"This is mainly because domestic large-scale traditional lighting enterprises began to pay attention to LED lighting this year, and they have laid channels." Ding Long, general manager of Dehao Runda LED Lighting Division, pointed out.
Since the second half of last year, a number of traditional lighting companies, including Philips, NVC, Op, Sanxiong and Aurora, have launched a series of LED lighting promotion activities in the domestic market.
“The mature agent channel is the advantage of traditional lighting. They (the traditional lighting enterprise) will first tighten the control of the dealer. Once the LED lighting is mature, it will attack the whole range.†Huang Shuhua, deputy general manager of the Firefly Group, said. With the promotion of LED products by traditional lighting companies, the concept of agents is gradually changing.
However, the current national standards for LED lighting have not yet been officially introduced. From a consumer perspective, brands and prices are currently the most important purchase factor. Ms. Huang, the agent of Philips Lighting Shenzhen, said: “For dealers, they prefer to represent high-end brands and low-priced products.â€
Speed ​​up channel layout
With the continuous development of the LED lighting market, the channel has become one of the indispensable outlets for the sales of terminal lighting products. For most LED companies, working with distributors is also the most convenient way to sell their LED lighting products.
Huang Shuhua said that the choice of dealers for this channel, based on the mindset, believes that LED lighting is also lighting, in accordance with the traditional mode of thinking to develop. On the other hand, the current market can only be such a way, because dealers have a specific customer base and a professional agent model.
Last year, most traditional lighting manufacturers were still in a wait-and-see attitude, but some first-line international and domestic brands have begun to lay out their own LED lighting channels.
Traditional lighting companies have a complete agent model throughout the country, and agents have undoubtedly become the best choice for traditional lighting companies. It is understood that NVC Lighting's current provincial operation center is jointly set up by the company and the distributors. The two parties operate together and lay the network to the county level. The number of outlets also reaches more than 10,000. Ou Pu Lighting has 1 in the country. Wanjia directly operated stores or franchise stores, covering a large number of outlets in the third and fourth-tier markets; Philips has 5,000 to 6,000 agent stores; now there are more than 1,200 facades of firefighters directly operated by agents. Add up to more than 3,000.
The promotion of LED lighting by traditional lighting companies has prompted agents to continuously improve their acceptance of LED lighting products. At the same time, as the price of LED lighting products decreases, consumers' awareness of LEDs is gradually deepening.
Not only traditional lighting companies, LED lighting companies have begun to lay out their own national dealer network, which also deepened the domestic LED lighting agent battle. LED listed companies including Dehao Runda, Qinshang Optoelectronics, Shiyida, Wanrun Technology, etc. are taking advantage of the layout of dealer networks.
Ding Long said that this year the LED lighting industry has entered a stage of comprehensive distribution of sales channels. For a large number of terminal agents in China, not only depends on the cost performance of LED lighting products, marketing, supply, cycle, promotion, etc. are also the core competition points they want to compare.
"This is mainly because domestic large-scale traditional lighting enterprises began to pay attention to LED lighting this year, and they have laid channels." Ding Long, general manager of Dehao Runda LED Lighting Division, pointed out.
Since the second half of last year, a number of traditional lighting companies, including Philips, NVC, Op, Sanxiong and Aurora, have launched a series of LED lighting promotion activities in the domestic market.
“The mature agent channel is the advantage of traditional lighting. They (the traditional lighting enterprise) will first tighten the control of the dealer. Once the LED lighting is mature, it will attack the whole range.†Huang Shuhua, deputy general manager of the Firefly Group, said. With the promotion of LED products by traditional lighting companies, the concept of agents is gradually changing.
However, the current national standards for LED lighting have not yet been officially introduced. From a consumer perspective, brands and prices are currently the most important purchase factor. Ms. Huang, the agent of Philips Lighting Shenzhen, said: “For dealers, they prefer to represent high-end brands and low-priced products.â€
Speed ​​up channel layout
With the continuous development of the LED lighting market, the channel has become one of the indispensable outlets for the sales of terminal lighting products. For most LED companies, working with distributors is also the most convenient way to sell their LED lighting products.
Huang Shuhua said that the choice of dealers for this channel, based on the mindset, believes that LED lighting is also lighting, in accordance with the traditional mode of thinking to develop. On the other hand, the current market can only be such a way, because dealers have a specific customer base and a professional agent model.
Last year, most traditional lighting manufacturers were still in a wait-and-see attitude, but some first-line international and domestic brands have begun to lay out their own LED lighting channels.
Traditional lighting companies have a complete agent model throughout the country, and agents have undoubtedly become the best choice for traditional lighting companies. It is understood that NVC Lighting's current provincial operation center is jointly set up by the company and the distributors. The two parties operate together and lay the network to the county level. The number of outlets also reaches more than 10,000. Ou Pu Lighting has 1 in the country. Wanjia directly operated stores or franchise stores, covering a large number of outlets in the third and fourth-tier markets; Philips has 5,000 to 6,000 agent stores; now there are more than 1,200 facades of firefighters directly operated by agents. Add up to more than 3,000.
The promotion of LED lighting by traditional lighting companies has prompted agents to continuously improve their acceptance of LED lighting products. At the same time, as the price of LED lighting products decreases, consumers' awareness of LEDs is gradually deepening.
Not only traditional lighting companies, LED lighting companies have begun to lay out their own national dealer network, which also deepened the domestic LED lighting agent battle. LED listed companies including Dehao Runda, Qinshang Optoelectronics, Shiyida, Wanrun Technology, etc. are taking advantage of the layout of dealer networks.
Ding Long said that this year the LED lighting industry has entered a stage of comprehensive distribution of sales channels. For a large number of terminal agents in China, not only depends on the cost performance of LED lighting products, marketing, supply, cycle, promotion, etc. are also the core competition points they want to compare.
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