The trend of car intelligence is becoming increasingly evident, with IT companies entering the automotive industry and traditional automakers embracing internet-based strategies. Recently, Suning announced the establishment of its E-Car Company, operating auto business in a corporatized manner. It is expected that Suning Auto Supermarkets will expand nationwide in the future. These new formats are part of Zhang Jindong’s plan to open 5,000 Internet stores in 2018, aiming to further diversify and enrich Suning’s business portfolio.
A photo caption reads: "Suning Tesco Automobile Company officially operates, and the car layout enters a new stage of rapid expansion." The image shows the opening of the world's first Suning Tesco auto supermarket in July, followed by a partnership with BYTON in October, marking Suning’s official entry into the internet car market. Unlike some tech giants who focus on building cars from scratch, Suning takes a more practical approach, leveraging its offline presence and experience in retail.
Liu Dongyu, head of Suning Tesco Auto and Motorcycle Business Center, highlighted several key advantages Suning has in the automotive sector. With a user base of 500 million, Suning can use data mining to identify consumer needs. Its integrated online and offline channels offer an experiential shopping environment for car buyers. Additionally, Suning has strong logistics and financial capabilities, which it plans to leverage in future collaborations with manufacturers.
The corporatization of Suning’s auto business signals maturity and marks the beginning of a new phase of rapid growth. By introducing the car supermarket model, Suning aims to challenge the dominance of 4S stores and enhance the overall car-buying experience. Currently, Suning Auto Supermarket partners with Ping An Car Steward, offering over 20 car brands, including BMW, Audi, and Cadillac, across more than 100 models.
As part of its 2018 strategy, Suning plans to expand its car supermarkets nationwide. In addition to this, Suning has partnered with BYTON to build electric vehicles. This collaboration differs from BAT’s focus on autonomous driving. By integrating Suning Tesco, PPTV, and other apps into BYTON’s in-vehicle system, the company hopes to create a seamless shopping experience within the car. The first model is expected to launch next month, with mass production planned for 2019.
Other retailers, such as Gome and China Resources Vanguard, have also expressed interest in entering the car supermarket market. As major players like Alibaba, Baidu, and Tencent continue to invest in the automotive sector—whether through internet cars, autonomous driving, or partnerships with manufacturers—the industry is set for significant transformation and growth.
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