On March 11, 2018AWE ended in Shanghai. As the world's first brand of home appliance globalization, Haier released new achievements in the brand strategy of the Internet of Things era, and became the first brand of smart homes. It became the focus of the whole exhibition. Media from the United States, Britain, France, Germany and other countries rushed to report. Haier's strategic achievement. Among them, Google search "2018AWE", Haier smart family first platform brand report ranked first in the first screen, and was selected in the March 9th Google headlines, let Haier become the world window to understand Chinese brands.
Haier smart home package solution unveiled
In this year's AWE, Haier released the industry's first "4+7+N" full-scenario customized smart package. “4†refers to the four physical spaces that Haier continues to iteratively upgrade, including smart living room, smart kitchen, smart bathroom and smart bedroom. “7†stands for whole house air, whole house water, whole house care, whole house security , the whole house voice, the whole house health, the whole house information 7 large house settlement, and N is a variable, which means that users can freely customize the smart life scene according to their own living habits, and change infinitely.
At the AWE exhibition site, the Korean KBS TV station focused the lens on the Haier Pavilion: “In the smart life scene, a good day begins with the weight management of the smart washbasin. The smart holographic three-dimensional wardrobe can be used to pick the costumes of the day. Lying in bed, even Heart rate maps, breathing and weight changes can be observed in real time through smart mattresses.†And this is only part of Haier's smart home results, such as a complete air solution consisting of clean air conditioners with clean air conditioning, which can actively monitor the temperature and humidity in the air. Such as the data; the world's first smart care solution consisting of Haier washing machine, can be connected to a number of equipment such as smart washing machines, fitting mirrors, shoe washing machines, etc., to provide users with laundry, care, purchase, wear and so on. Process smart wash experience, etc.
In addition, Haier's international high-end home appliance brand Casa Di also attracted the attention of media at home and abroad with original technology. On March 10th, US time, the Wall Street Journal published an article entitled "Not Washing or Dry Cleaning? Haier Invented "Air Washing" to Create a Third Way of Care", reporting the Casa Di Air exhibited at 2018AWE Washing the washing machine and thinking that Casa Di, as a pioneer of a good life, invented the "air wash" to set off the third washing revolution. According to reports, Casa Di air washes the activity of the clothes through the fiber-level care of micro-vapor molecules. The clothes are completely in contact with the water, and the cleaning is done without harming the clothes. This completely breaks the industry and truly solves the high-end fabrics. Users who can't wash at home have a pain point.
Haier Smart Home Complete Solution has broken the four major pain points of the smart home industry, such as “difficult to interoperate, not active, not complete, and service fragmentationâ€, and realized the “active service, interconnection, complete package, one-stop†unique to Haier’s smart home. The highlight of the service differentiation is to let the smart family completely bid farewell to the "packaging" and step into the "set" era, and realize the unlimited customization of the smart scene. The cornerstone of Haier's creation of the first brand of smart family is the strength of Haier's globalization, which is also an important reason for attracting media from all over the world to report.
Conquering many media sources from Haier's global strength
In the process of globalization, Haier always adheres to the user-centered, self-created brand, and takes the lead in capturing the pain points of the intelligent products and fragmentation of services in the wave of intelligence, relying on the “10+N†opening in the world. The R&D system, under the localization strategy of local R&D, local manufacturing and local marketing, quickly meets the needs of global users, and finally creatively launches and implements a complete set of customized smart solutions. "I use Haier's home appliances in my home in the United States. Haier has the ability to think about home appliances and provide ecological services that exceed the expectations of smart home scenes. It will always surprise me and let me know that life can still have such enjoyment. When I came to AWE, what Haier showed completely broke my imagination," said a reporter from the Wall Street Journal who participated in the live experience.
The landing of Haier Smart Home's full-customized customized smart package is also inseparable from the strong support of the world's first home appliance brand cluster strength. Haier has formed the “World's No. 1 Home Appliance Brand Cluster†by integrating Haier, GE Appliances, New Zealand Fisher & Paykel, Casa Di, Japan AQUA, and Commander's 6 brands, forming a consumer group with different levels and different needs in various countries around the world. Accurate coverage provides brand support for the global reach of smart homes. At the same time, Haier has formed a powerful interactive network by following the first interactive platform brand, 800,000+ micro-store owners and 30,000+user communities, breaking the traditional production mode, driving product iterations with user needs, and bringing the whole process to users. Three-dimensional smart home use experience; on the world's largest mass customization solution platform COSMOPlat, smart home products, services and solutions can be quickly and accurately landed; and based on the intelligent home industry artificial intelligence first platform U+, Haier can gather more A lot of developers, to achieve a rapid iteration of the scene.
According to the data, Haier's original technology has been imitated by domestic and foreign brands as many as 112 times, setting the world's best. Among them, a double-cylinder washing machine and a full-space fresh-keeping refrigerator have triggered the imitation of China, Europe, Japan, South Korea and other countries, which are the manifestations of Haier's global strength.
Based on the "one person in one" model, Haier is always a user-centered company and is committed to becoming a leader in smart homes in the Internet of Things era. The AWE exhibition, reports from the global media, is a strong proof of Haier as the world's first brand of home appliance globalization. At the same time, the release of Haier's smart home smart package solution not only outlines the future smart life scene and the blueprint of good life for global consumers, but also provides a model for Chinese companies to participate in the global home appliance market competition.
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